Google: AMP will override app deep links for the foreseeable future

Even if your user downloads your app, which has app indexing deployed, Google will show them the AMP page over your app page.

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Google updates Penguin, says it now runs in real time within the core search algorithm

The latest announced release, Penguin 4.0, will also be the last, given its new real-time nature.

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Google will show AMP URLs before App deep link URLs in mobile results

Your readers download your mobile app? Well, Google won’t be sending them to those deep links if you have AMP URLs active on your web site.

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AMP — Accelerated Mobile Pages — begin global rollout in Google mobile search results

Google reiterated that the move does not include a rankings change.

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There’s no Google Search widget for the iOS 10 Search screen: why that matters

Google search could be on the iOS Search screen with a widget, if it wanted. Why isn’t it offering that option to its users?

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The unexpected impact of Google automated ad extensions

What are automated extensions in AdWords, and how can they impact your PPC analytics and ad performance? Columnist Michelle Cruz explains.

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Google introduces the ‘search live coverage carousel’ for real-time indexing & search results

Is this the real time Google indexing API? Google is now piloting the search live coverage carousel which is powered by AMP and Atom.

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Google rolls out new solitaire & tic-tac-toe games directly in search

A quick query for “solitaire” or “tic-tac-toe” will surface either game within both desktop and mobile search results.

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Getting to the bottom of Google expanded text ad CTR and CPC

Google has rolled out expanded text ads to all advertisers, so how does this new ad format compare to standard text ads? Columnist Andy Taylor shares some data from a recent Merkle study.

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Google adds new state-by-state voting guide for “how to vote” searches

Google’s latest search feature for voters includes a “2016 Election: How to Vote” box with information on voter IDs, deadlines and mail-in ballots.

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Why links are still the core authority signal in Google’s algorithm

Link metrics have been the foundation of Google’s ranking algorithm since the beginning, but could anything ever surpass links as a ranking signal? Columnist Jayson DeMers speculates.

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4 things you didn’t know about rich snippets

Wondering how to get those enhanced SERP displays? Columnist Pratik Dholakiya shares useful information about rich snippets and structured data to get you started.

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Data exploration from: An experiment in trying to predict Google rankings

Contributor JR Oakes shares a deep dive into 500,000 search results for transactional service industry queries from 200 of the largest cities in America.

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