An experiment in trying to predict Google rankings
In late 2015, JR Oakes and his colleagues undertook an experiment to attempt to predict Google ranking for a given webpage using machine learning. What follows are their findings, which they wanted to share with the SEO community.
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Bing brings national convention search tools to desktop & mobile; Google keeps it mobile only
Convention-related queries on Google desktop don’t deliver any special convention search features.
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Google to launch new voter registration search tools & live-stream conventions on YouTube
Both the upcoming Republican and Democratic National Conventions will be broadcast via a live stream on YouTube.
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Google testing new format for Sitelinks, in carousel card form
Google keeps on testing, this time with a new carousel look for Sitelinks.
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Report: EU responding to Google antitrust search-quality defense with new objections
Supplementary statement reportedly being filed to enable European Commission to address Google’s defense against claims of abuse of market position.
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Google expands Now on Tap to translate app screens, discover button & barcode scanning
Google Now on Tap added three new features for Android devices.
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Google now offers real time earthquake information in search results
Google announced they are now showing richer earthquake related information right at the top of the search results for earthquake related queries. They want to give people who feel a tremor quick and authoritative information about what they just felt. Google said the “information will…
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Search for Okay Google commands available in Google Search App
Kristijan Ristovski put together a list of 150 commands you can use with Google voice search at ok-google.io.
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FAQ: All about the new Google RankBrain algorithm
Google’s using a machine learning technology called RankBrain to help deliver its search results. Here’s what’s we know about it so far.
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Google uses RankBrain for every search, impacts rankings of “lots” of them
Last year, RankBrain was used for less than 15% of queries. Now Google’s confidence has increased enough that it’s used all the time.
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No, SEO isn’t “search engine manipulation” that Google will ban you for
In a legal statement, Google introduces the term “search engine manipulation” — but think of it as a synonym for spam, not SEO.
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Google is removing the custom date range search filter for mobile users
Mobile searchers on Google will no longer be able to use the custom date range search filter. To access that feature, they need to go to the desktop version of Google.
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How to quickly find and export all subdomains indexed by Google
Performing an SEO audit? Contributor Max Prin demonstrates how to find all of a website’s indexed subdomains using a simple (and free) Chrome plugin.
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Google: Autocomplete does not favor any candidate or cause
Google’s communications team and Matt Cutts come out to call the allegations that Google altered their search suggestions in favor of Hillary Clinton false.
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What is quality content?
Columnist Patrick Stox takes a comprehensive look at what Google might consider to be “quality content” and adds his own thoughts and tips based on his experience in the SEO industry.
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Google has no good explanation for why “Crooked Hillary” isn’t a suggested search
Google offers an autocomplete suggestion of “Lying Ted” for “lying” but fails to do similar for Clinton, raises questions.
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How Google’s latest design choice impacts consumers’ ability to search and discover
How has Google’s recent update to its SERP display impacted consumers, advertisers and Google’s bottom line? Adobe’s Siddharth Shah looks at the data.
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Google now displays image thumbnails next to search snippets for food-related queries
Now when you do food-related searches on Google, you may see image thumbnails right in the snippets.
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Google now handles at least 2 trillion searches per year
The search giant won’t say exactly how many trillions of queries it processes other than it’s now two or more. It last claimed 1.2 trillion in 2012.
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What marketers need to know about Google assistant and Google Home
Voice search is growing, and Google is investing heavily in products that utilize this technology. Contributor Joe Youngblood discusses these products and their implications for marketers.
The post What marketers need to know about Google assistant an…