Google adds a donate button directly into search for US-based nonprofits
Google says it started with organizations that have opted in via its Google for Nonprofits initiative and hopes more nonprofits will join.
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The changing SERP: Understanding and adapting to dynamic search results
Search results have become more personalized and dynamic over the years, creating a more challenging SEO environment for search and content marketers. But columnist Jim Yu shows how these changes can create opportunities for those willing to do the wor…
Google home page search box now shows you recent searches by default
Even former Google search executive Matt Cutts calls this new Google search behavior “super annoying.”
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Google beefs up mobile shopping results for the holidays, adds more product info & buying guides
Google has also released search trends around Black Friday and Cyber Monday-related search queries.
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Report: Smart speaker owners increasingly using them instead of typing or swiping
Survey respondents also showed openness to buying assistant devices from Facebook and other companies that don’t currently offer them.
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Google Maps gets brighter UI, new category icons and more color-coding
Changes designed to make it easier to find relevant content and destinations.
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Google adds new features to its job listings search tool released earlier this year
Salary, location and application details are now included directly in job listing search results.
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Missouri Attorney General initiates Google antitrust investigation
Focus is on consumer data collection practices and alleged “search bias.”
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Google changes info command search operator, dropping useful links
The info search operator is the latest Google search feature to have changed, possibly for the worse.
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US court orders Google not to comply with Canadian court’s order delisting search results
The US court agreed with Google that implementation of the Canadian court’s ruling would violate US laws, including the right to free speech.
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Yext announces conversational ‘Knowledge Assistant’ for local data management
The company is also adding structured markup for events and events data syndication.
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Siri, Safari and Google Search: What does it mean for marketers?
Columnist Jim Yu explains how Apple’s recent announcements and updates to Siri and Safari have had a major impact on the search marketing industry.
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Google searches now correspond to user location instead of domain
Users can still change their search settings to select a country service if desired.
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Google announces new Poynter partnership to train more news fact checkers globally
Support of the International Fact-Checking Network will provide tools and training for more fact checkers around the world.
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Google now has 50M Local Guides adding content to Google Maps and Search
The number of Guides has grown by 10x in just one year.
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Yext begins to verticalize local business listings syndication with ‘Yext for Food’
Moves seek to provide enhanced data with more vertically specific attributes to various consumer search and discovery points.
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Placed introduces offline attribution for paid search campaigns
An early test delivered 4x return on ad spend when store visits reported.
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Answer engine JustAnswer now uses bots to route questions to human experts
The use of bots to qualify questions or leads, which are then handed off to experts or reps, may be the optimal chatbot use case.
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Google’s ‘Manhattan project’: Home device with a screen to compete with Echo Show
Can Google Home emerge from Amazon Echo’s shadow?
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Alphabet to create separate business unit in Europe to run Google Shopping
Effort is attempt to comply with European antitrust decision; would force Google to bid against rivals in the AdWords auction as a standalone entity.
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