Do organic keyword rankings matter anymore?

With all the ways search engine results pages have evolved over the years, columnist Julian Connors explores the question of whether SEO is still a wise investment.

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Survey: 60 percent of voice users want more “answers” and fewer search results

Making calls, searching, texting and map lookups were the most common use cases for voice.

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A simple checklist to prep for the Google mobile-first index

Columnist Bryson Meunier believes that for savvy marketers, the rollout of Google’s mobile-first index will represent an opportunity — not a threat.

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Paradigm shift: Has Google suspended defamation removals?

Columnist Chris Silver Smith takes a look at what could be a recent policy shift in Google’s longstanding informal policy of granting court-ordered defamation removal requests.

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Google’s top results for “Did the Holocaust happen” now expunged of denial sites

Initial fix merely bumped denial site down, then failed to work consistently. Now the denial site is gone from first page of results.

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Google’s results are no longer in denial over ‘Did the Holocaust happen?’

Criticized for listing a Holocaust-denial site first, Google’s results are finally changing — but probably due to external factors.

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Google studying ways to deal with offensive search suggestions & results

Facing criticism over “fake news,” inappropriate search suggestions and more, the search company is looking for long-term and comprehensive solutions.

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Recent changes to organic sitelinks cause major drops in impressions in Google Search Console

Google released sitelink updates that caused impression and average position drops in Google Search Console. Merkle SEOs Melody Petulla and Kyle Blanchette dive into what happened, how to check your site and what it means for SEO.

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SEO trends to prepare for in 2017

What’s on the horizon for search engine optimization (SEO) practitioners in the coming year? Columnist Pratik Dholakiya shares his predictions.

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Google & Bing increase the file size limit of Sitemaps files

While the 50,000 URL limit has not changed, your Sitemaps file size can now be up to 50MB.

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US Presidential election data: searcher intent vs. demographic polling

Politics aside, data from the 2016 US Presidential election illustrates that intent-driven search data “trumps” demographics-based polling data.

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Google may pick desktop over AMP page for the mobile-first index

Google’s mobile-first index may index your desktop version over AMP when there is no mobile version of your website.

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5 steps to optimizing your site for Google’s mobile-first index

Now that Google is officially testing a mobile-first index, columnist Ryan Shelley believes it’s well past time to get aboard the mobile-friendly train. Here, he provides some tips to get you started.

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