Has Amazon ended its Google Shopping campaigns?
Reports from digital marketing firm Merkle show Amazon’s Shopping campaigns slowed after end of Q1, stopped abruptly April 28.
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No search volume? No problem! 3 ways to improve low-traffic AdWords campaigns
Contributor Jacob Baadsgaard thinks you need to get scrappy and find ways to make the most of traffic you have access to instead of trying to adhere to high-traffic “best practices.”
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How to build a stronger, more effective PPC team
Contributor Frederick Vallaeys believes the PPC professionals with the strongest knowledge of paid search fundamentals will have the best opportunities for successful campaigns and solid career growth.
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Optimizing for quality score is a best practice, except when it’s not. Here’s why.
Contributor Amy Bishop explains that improving quality score shouldn’t be a goal in itself, but solely a means to achieve your business goals. How to tell when it’s worth focusing on and when it’s not.
The post Optimizing for quality score is a best practice, except when it’s not. Here’s why….
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What’s going on with Google brand CPC?
Brands may be at Google’s mercy when it comes to the price of branded traffic, but Columnist Andy Taylor outlines steps they can take to reduce their CPC pain.
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5 New Year’s resolutions for your PPC campaigns
Contributor Mona Elesseily shares her insights on fine-tuning your PPC campaigns for 2018 and beyond.
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15 PPC pro tips for writing text ads
Want to know how to write great paid search ads? Columnist Pauline Jakober shares some tips from her years of experience writing PPC ad copy.
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Understanding AdWords keyword match types for manufacturers
With much of AdWords’ help documentation geared towards retailers, it can be confusing for manufacturers to figure out how best to utilize the platform. This guide to match types for manufacturers from columnist Dianna Huff can help.
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How to reverse-engineer your online advertising strategy
In PPC, we often talk about eye-catching ad copy — but columnist Jacob Baadsgaard suggests that, rather than focusing on different ways to catch your customer’s eye, advertisers should start by looking at what customers are already responding to.
The…
Holiday shoppers increasingly turned to Google Maps in the countdown to Christmas Day
Columnist Andy Taylor from Merkle shares data on how consumers engaged with Maps and Local Inventory Ads over the holiday shopping period.
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Bing Ads now supports call conversion imports
Call-tracking system integrations enable advertisers to attribute and optimize campaigns based on call performance.
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Is holiday paid search more competitive in 2017 than 2016?
Columnist Andy Taylor explores year-over-year Auction Insights data from AdWords, revealing insights into this year’s holiday paid search landscape.
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The importance of targeting branded searches
Though many search marketers focus primarily on non-branded searches, columnist Thomas Stern believes it’s crucial to invest in a branded search strategy.
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Omnichannel shoppers collide with Black Friday and Cyber Monday, setting new records
Columnist Christi Olson shares consumer and search data from the recent holiday weekend — and provides tips for how to use search to boost your omnichannel holiday marketing strategy.
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Google’s all-new, quite counterintuitive guide to ad testing
The days of rigid A/B testing are over. Columnist and Googler Matt Lawson talks about how to test ads in the age of optimized ad rotation.
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Google rolls out AdWords promotion extensions, custom intent audiences & ad variations for testing
The new features are all available in the new AdWords interface.
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5 surprising paid-search insights to help you win the holidays
The holiday season is crucial to many paid search advertisers, so how can you make the most of it? Columnist Christi Olson shares some insights and tips to improve your paid search performance.
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Creating a B2B and B2C overlap strategy
How should you structure paid search accounts when your targets include both businesses and consumers? Columnist Justin Freid discusses how to develop an ‘overlap strategy.’
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The nitty-gritty paid search account health check: Part 2
In Part 2 of her two-part series, columnist Amy Bishop continues sharing tips that will help you uncover optimization opportunities within your PPC accounts.
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Pinterest opens search ads to self-serve advertisers, adds ‘autotargeting’ option
In addition to making search ads available to all advertisers, Pinterest is adding an option to automatically target related pins.
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