Microsoft Provides More Clarity On Bing Ads Microsoft Account Sign-In
Last week, users began seeing prompts to set up Microsoft account log-ins for their Bing Ads accounts. Some users expressed consternation about the changes and log-in errors they were experiencing when trying to postpone the new process. Today, to miti…
Google Changes AdWords Campaign ‘Limited By Budget’ Estimator
Google has rolled out a new campaign daily budget estimator for campaigns with the “limited by budget” alert in AdWords. Sergey Rusak of WordStream tweeted the new pop-up view earlier today. New graph when you click a “Limited by budget” message in Google AdWords. @victorpan…
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FAQ: All About The Banner Ad Test In Google’s Search Results
Yesterday, Search Engine Land broke the news that Google is running a test to show banner ads on branded search results. While the search giant has introduced images to its ad formats, including product listing ads and image extensions, the introductio…
The Double Serving Myth: When One Company Monopolizes PPC Ad Results
Here are two scenarios that are currently keeping many PPC advertisers up at night — maybe you’re one of them: A parent company buys up a significant portion of the competitors in a sector, and with the backing of large budgets, advertises each site on AdWords and Bing Ads, shutting…
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Google AdWords Third-Party “Review Extensions” Start Rolling Out To All Accounts
In June, Google announced the beta release of Review Extensions which allow advertisers to append a quote of endorsement from a reputable publication in their AdWords ads. Today, these Review Extensions will begin to roll out to all AdWords accounts. Y…
Bing Ads Analysis Tools Go Live: Dimensions Tab, Performance Comparison Graph
Bing Ads launched two very handy tools today that make account analysis from within the web interface a reality. The Dimensions Tab provides a shortcut to performing campaign analysis and includes access the fantastic Distribution graph. If you’re not using the distribution graph already, do…
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AdWords Smartphone CPCs Drop Sharply After Enhanced Campaigns Transition [RKG Report]
With two months of enhanced campaigns behind us, RKG’s Q3 Digital Marketing Report offers a look at the near-term impact of the roll-out on its client set, which includes 40 of the top 500 online retailers. Most metrics remained relatively stable, however the effects were seen in smartphones…
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Study Finds Small Businesses Waste 25 Percent Of Their PPC Budgets
While pay-per-click marketing has become an integral part of many small businesses’ marketing plans, most SMBs struggle to find the time and resources to manage their PPC campaigns. A new study finds that, due to managerial and strategic errors, SMBs inadvertently waste a quarter of their…
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Bing Ads Launches Its Own “Express” Program For Local Small Businesses
This week, Bing Ads unveiled Bing Ads Express, a pay-per-click program for small local businesses that is clearly modeled on Google’s AdWords Express program. Businesses can launch a single ad campaign tied to their Bing business listing and geo-target the ad to show in their locality. There…
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Hot Tactics For Geo-Targeted Ads On Google & Bing
At SMX East this morning, I sat in on the Improving Your Geographic Targeting Tactics On Google & Bing session, in large part because I’m far more familiar with SEO than with paid search, so I like to stretch myself and learn more about the advertising side of the local search equation….
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Google Launches ‘Estimated Cross-Device Conversions’ In AdWords, First Stage Of New ‘Estimated Total Conversions’
Today, Google launched estimated cross-device conversions in AdWords. It’s the company’s first step in providing advertisers with conversion insights that reflect the real-world impact of their campaigns. The new conversion type is the first to roll-out as part of the new Estimated…
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WordStream Launches PPC Landing Page Creator, Lead Management Tool For SMBs
Successful PPC lead generation campaigns demand good landing pages. Yet many small business marketers are left without the resources to create solid landing pages that will convert visitors into leads. WordStream, a PPC platform designed specifically f…
Google AdWords Debuts Ready Image Ads: Enter A URL, Get IAB-Sized HTML5-Ready Display Ads
The latest roll-out from Google AdWords could dramatically change the number of advertisers running display campaigns — and whether anyone gets paid to make display ads anymore. While that might sound far fetched, the launch of Ready Image Ads introduces a slick new option for advertisers who…
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Google Expands AdWords Conversion Window Settings
In a small but significant change, Google is doing away with the 30-day conversion window in AdWords. Now advertisers can customize the conversion window from 7 to 90 days. Extending the window up to 90 days is good news for marketers whose sales cycle…
Trust In Search Ads Rises, Along With All Other Ads Except Newspaper [Nielsen]
A new Nielsen study on consumer trust in advertising shows trust in search ads has risen since 2007. Nearly half (48 percent) of consumer respondents now say they trust search ads, that’s up 14 percent since 2007. This is certainly good news for search advertisers. In more good news, with the…
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New Bing Ads Location Extension Features Roll Out To All US Advertisers
The added features Bing Ads introduced to Location Extensions in June are now available to all advertisers in the US. If you’re running mobile or local paid search campaigns, you’ll want to be sure your location extension data is comprehensive to take advantage of these features….
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Bing Ads Introduces Performance Comparison Graphs
The Bing Ads UI has long been plagued by obfuscation. Yes, there have been improvements such as the addition of performance trends and change history visualization, but there hasn’t be a way to compare performance data without downloading, formatting and analyzing reports on your own….
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Paid Search Drives Store Revenue… But How Much?
RKG has long been interested in the question of online to offline spillover. We’ve also long been critical of the sloppy, ill-conceived tests that have misled many advertisers on this spillover in the past. We’ve recently participated with a few of our retail-chain clients on more…
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Google Adds Conversion Estimates To AdWords Bid Simulator
Bid Simulator, the AdWords tool that shows click, impression and cost estimates, now includes conversion predictions. The Bid Simulator displays estimates for both 1-per-click and many-per-click conversions you might have received with different bids. …
Bing Ads Expands To 5 Southeast Asia Countries
As of today, advertisers in Malaysia, Indonesia, Thailand, Philippines and Vietnam have access to Bing Ads. The roll out of Bing Ads means marketers in these countries can use one platform to advertise on both Yahoo and Bing. It also expands the geogra…