10 AdWords ad copy testing ideas you can use right now
Wondering where to begin with ad copy testing? Columnist Jason Puckett shares some ideas to get you started.
The post 10 AdWords ad copy testing ideas you can use right now appeared first on Search Engine Land.
Please visit Search Engine Land for the…
3 free AdWords testing tools to adopt today
Columnist Todd Saunders discusses the importance of data-fueled decision-making with regard to ad copy and suggests a few tools to help you test and optimize your search ads.
The post 3 free AdWords testing tools to adopt today appeared first on Searc…
Driving local marketing change with Uber, Lyft and self-driving cars
Columnist Brian Smith explains how ride-sharing services and self-driving cars will open up a host of new opportunities for local businesses.
The post Driving local marketing change with Uber, Lyft and self-driving cars appeared first on Search Engine…
Google’s location tracking is better now than ever before
Columnist Andy Taylor notes that Google has improved its ability to track search traffic at the ZIP code level, which is good news for advertisers who employ granular geographic targeting.
The post Google’s location tracking is better now than ever before appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Should you bother rewriting your ads?
Rewriting and testing your ad copy may not be the most glamorous way to improve your paid search campaigns, but columnist Jacob Baadsgaard points out that it can be an incredibly effective way to get more bang from your budget.
The post Should you bot…
Dos and don’ts of PPC advertising for universities
For those in the higher education vertical, columnist Pauline Jakober provides tips for making the most of your paid search campaigns.
The post Dos and don’ts of PPC advertising for universities appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
How to write PPC text ads in 2017’s sophisticated environment
There are now so many ways to customize your search ads that optimization can seem complex. Columnist Matt Umbro discusses which components are likely to make the biggest impact on your CTR and conversion rates.
The post How to write PPC text ads in 2017’s sophisticated environment appeared…
Please visit Search Engine Land for the full article.
How to use psychological principles to improve ad copy
Columnist Jason Puckett explains how you can apply knowledge about human behavior to improve ad copy and increase click-through rate.
The post How to use psychological principles to improve ad copy appeared first on Search Engine Land.
Please visit S…
Refreshing competitive search strategies in 2017
In the new year, columnist Thomas Stern argues we should adopt new strategies for monitoring and analyzing the competition. Here are his suggestions.
The post Refreshing competitive search strategies in 2017 appeared first on Search Engine Land.
Plea…
AdWords IF functions roll out for ad customization as Standard Text Ads sunset
IF functions arrive to let advertisers customize ads based on device and retargeting list membership.
The post AdWords IF functions roll out for ad customization as Standard Text Ads sunset appeared first on Search Engine Land.
Please visit Search En…
The essential guide to pharma SEM
Columnist Justin Freid explains the basics of getting your PPC campaigns up and running in the highly regulated industry of prescription drug advertising.
The post The essential guide to pharma SEM appeared first on Search Engine Land.
Please visit S…
What’s love got to do with Valentine’s Day?
Looking to woo consumers this Valentine’s Day? Columnist Mona Elesseily shares insights from Bing Ads (and her own experience) to help your holiday ads flourish.
The post What’s love got to do with Valentine’s Day? appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Attention search marketers: ALL keywords are branded keywords!
Columnist Larry Kim explains how brand affinity impacts both paid and organic search performance — and how you can use this information to bolster your SEO and PPC campaigns.
The post Attention search marketers: ALL keywords are branded keywords! app…
SEM continuity: The ROI-boosting digital marketing concept you’ve never heard of
What is continuity, and how does it apply to our work as search marketers? Contributors Jeff Eckman and Paul Benson share how thinking holistically can improve ROI for your search campaigns.
The post SEM continuity: The ROI-boosting digital marketing concept you’ve never heard of appeared first on…
Please visit Search Engine Land for the full article.
Ad copy hack for your AdWords pathways
Ad copy implementation and testing for Single Keyword Ad Groups (SKAGs) can be difficult; use columnist Jason Puckett’s hack to make your life easier.
The post Ad copy hack for your AdWords pathways appeared first on Search Engine Land.
Please visit …
Are your paid search ads making the right impression?
Impression share may not be the ultimate measure of paid search success, but columnist Jacob Baadsgaard shows how tracking this metric can lead to paid search improvements that can really boost your bottom line.
The post Are your paid search ads makin…
Should you create device-specific PPC campaigns?
Columnist Aaron Levy, a big advocate of PPC segmentation, discusses the pros and cons of device-specific AdWords campaigns and shares tips on how to get started.
The post Should you create device-specific PPC campaigns? appeared first on Search Engine…
Google’s shaky pitch for why advertisers should let Dynamic Search Ads handle queries
The AdWords Help documentation recommends that advertisers not add top-performing queries from Dynamic Search Ads (DSAs) as keywords. Columnist Andy Taylor explores whether that recommendation makes sense.
The post Google’s shaky pitch for why advertisers should let Dynamic Search Ads handle…
Please visit Search Engine Land for the full article.
5 reasons advertisers should NOT ignore Bing Ads
Columnist Michelle Cruz outlines some recent developments in Bing Ads and makes the case for this cost-effective PPC platform.
The post 5 reasons advertisers should NOT ignore Bing Ads appeared first on Search Engine Land.
Please visit Search Engine …
Here’s an AdWords script to fill empty ad groups
Columnist Daniel Gilbert of Brainlabs makes sure you don’t lose traffic due to missing ads.
The post Here’s an AdWords script to fill empty ad groups appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.