How do our biases impact PPC performance?
With experience comes wisdom, but columnist Brett Middleton believes that search marketers can sometimes limit themselves by clinging to old habits.
The post How do our biases impact PPC performance? appeared first on Search Engine Land.
Please visit…
Ad customizers just got a whole lot more powerful
Columnist Frederick Vallaeys discusses the new capabilities of ad customizers in AdWords, explaining how you can use them to serve better, more relevant ads.
The post Ad customizers just got a whole lot more powerful appeared first on Search Engine La…
Google is testing images in Sitelink extensions
Spotted on mobile, the extensions display in a swipeable carousel.
The post Google is testing images in Sitelink extensions appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Thirteen things marketers want to know about expanded text ads, direct from Google
AdWords released expanded text ads in late July. Columnist and Googler Matt Lawson answers some FAQs about what you should consider as you expand your own ads.
The post Thirteen things marketers want to know about expanded text ads, direct from Google…
Google formally changes AdWords price extension format to swipeable cards
Price extensions are also rolling out for more languages and currencies.
The post Google formally changes AdWords price extension format to swipeable cards appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
…
Meet a Landy Award winner: Wolfgang Digital integrates search and TV into a cross-channel campaign for a big Irish retailer
The result for Littlewoods Ireland: the most successful Christmas campaign ever
The post Meet a Landy Award winner: Wolfgang Digital integrates search and TV into a cross-channel campaign for a big Irish retailer appeared first on Search Engine Land.
…
Expanded text ads that kick butt
Wondering how to write great ads that convert in the age of expanded text ads? Columnist Mona Elesseily shares her tips and observations.
The post Expanded text ads that kick butt appeared first on Search Engine Land.
Please visit Search Engine Land …
5 ingredients for writing the perfect expanded text ad
Want to succeed with expanded text ads? Columnist Frederick Vallaeys reports on findings from an Optmyzr study of 1.2 million ads to see what characteristics the best-performing ads had in common.
The post 5 ingredients for writing the perfect expande…
Why all search ads seem the same (and what you can do about it)
Want to create search ads that stand out from the crowd? Columnist Pauline Jakober explains how a thorough examination of your business and its customers can help you create original and engaging ads.
The post Why all search ads seem the same (and wha…
Pull live inventory data from your product database and place it in your search ad copy
Retailers, want to make your text ads stand out? Columnist Jason Puckett explains how you can use big data to improve search ad copy without risking your quality score.
The post Pull live inventory data from your product database and place it in your …
Bing Ads releases Expanded Text Ads globally
Advertisers can create new expanded text ads in Bing Ads or import them from Google AdWords.
The post Bing Ads releases Expanded Text Ads globally appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Dear Google, how about OS targeting? Programmatic search?
In light of the recent updates to device bidding in AdWords, columnist Kevin Lee suggests ways in which Google might build on these changes to make the platform even more valuable to advertisers.
The post Dear Google, how about OS targeting? Programma…
Dynamic Ad Extensions: don’t let your sitelinks and callouts get out of date
Keep your ad extensions up-to-date and applied everywhere with the latest AdWords script from columnist Daniel Gilbert at Brainlabs.
The post Dynamic Ad Extensions: don’t let your sitelinks and callouts get out of date appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Bing Ads opens pilot for device bidding
Bid adjustments for each device type will be available with bigger bid ranges for tablet and mobile.
The post Bing Ads opens pilot for device bidding appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
How to implement mobile-specific ad copy for AdWords expanded text ads
If implementing mobile-specific ad creative is vital to your AdWords success, columnist Jason Puckett shows you two ways to do it.
The post How to implement mobile-specific ad copy for AdWords expanded text ads appeared first on Search Engine Land.
P…
Bidding on the competition: Is it really worth it?
Bidding on your competitors’ brand terms could yield positive results, but columnist Jacob Baadsgaard warns that it might cause problems in the long run.
The post Bidding on the competition: Is it really worth it? appeared first on Search Engine Land….
The biggest Google ad updates are also the quietest
Advertisers have seen many big updates from Google over the past year, but columnist Andy Taylor makes the case that the most impactful updates may well have been the least publicized.
The post The biggest Google ad updates are also the quietest appea…
Search takes to the cloud as users engage with new actions
Columnist Christi Olson describes the changing face of search engine results pages and how new technology and functionality is benefiting both searchers and advertisers.
The post Search takes to the cloud as users engage with new actions appeared fir…
Bing Ads launches Structured Snippets for text ads
The extension is rolling out globally.
The post Bing Ads launches Structured Snippets for text ads appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
The unexpected impact of Google automated ad extensions
What are automated extensions in AdWords, and how can they impact your PPC analytics and ad performance? Columnist Michelle Cruz explains.
The post The unexpected impact of Google automated ad extensions appeared first on Search Engine Land.
Please v…