The dust has settled on AdWords expanded text ads. What now?
Need to update your ad copy in light of recent AdWords changes? Columnist Jason Puckett explains his process for rolling out AdWords expanded text ads.
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Spell-check your new expanded text ads with this AdWords script
Expanded text ads are here, and advertisers will likely be doing significant ad copy revisions as a result. Luckily, columnist Russell Savage reminds us that you can use AdWords scripts to ensure that your new ads are devoid of spelling errors.
The po…
3 things every PPC beginner needs to try
Are you a PPC newbie looking to get the most out of your campaigns? If so, columnist Brett Middleton has some advice for you!
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Bing Ads opens pilot access for Expanded Text Ads
Advertisers can apply now to begin testing ETAs in their campaigns.
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Getting to the bottom of Google expanded text ad CTR and CPC
Google has rolled out expanded text ads to all advertisers, so how does this new ad format compare to standard text ads? Columnist Andy Taylor shares some data from a recent Merkle study.
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Bing Ads rolls out Upgraded URLs globally
Advertisers can begin migrating from destination URLs to final URLs and tracking parameters.
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So we have 45 more characters in AdWords text ads… Now what?
Expanded text ads recently went live in AdWords, so what’s the next step? Columnist Pauline Jakober explains how to strategically expand on your existing text ads when making the transition.
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Expand all your AdWords ads in 30 seconds flat
Want a head start in making the shift to expanded text ads in AdWords? Columnist Frederick Vallaeys has an AdWords script that pulls information from your SEO titles and meta descriptions.
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Merkle’s early data on expanded text ad CTRs: results are mixed
The agency looked at expanded text ad performance from both brand and non-brand traffic.
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Google expanded text ads are live, and device bidding & responsive ads for native roll out
Standard text ads will no longer be accepted as of October 26.
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Color fade: A history of Google ad labeling in search results
A look back at how Google has treated ads in search results from blue shading to the green label of today.
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Expanded Text Ads: Are they living up to the hype?
Expanded Text Ads will be available to all AdWords advertisers by the end of the year, so how might this impact your accounts? Columnist Laura Collins shares some data from Merkle|Periscopix clients.
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Google rolling out price extensions for mobile text ads
The new text ad extension shows pricing information about products and services — and takes up significant real estate on mobile.
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Rotating ad copy: What traffic are you missing out on?
Want to see where your ad tests are finished, and what traffic you’re losing by letting them run on? Columnist Daniel Gilbert of Brainlabs has a script for that.
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Influencing with ad copy: how to truly drive action
Is your ad copy ineffective? Columnist Purna Virji discusses how you can tap into your customers’ decision-making brains to drive clicks and conversions.
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Fishing for B2B success: How to use AdWords to “land a big one”
Like fishing, refining your AdWords campaign takes time and patience. Columnist Jacob Baadsgaard outlines his process for catching big leads in B2B.
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How to prepare for AdWords’ expanded text ads and device-based bidding
Columnist Matt Umbro provides some advice for advertisers who want to be ahead of the game when Google’s recently announced AdWords changes go live.
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Bing Ads to support Expanded Text Ads: Shows new ads creator UI
Advertisers will be able to run AdWords’ new longer text ad format on Bing, too.
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AdWords’ new extra headline: 7 ways to make the most of it
Google announced expanded text ads at its recent Google Performance Summit. Columnist and Googler Matt Lawson explains why the change was made and what you should do about it.
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How Google’s latest design choice impacts consumers’ ability to search and discover
How has Google’s recent update to its SERP display impacted consumers, advertisers and Google’s bottom line? Adobe’s Siddharth Shah looks at the data.
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