Brand queries: the AdWords performance illusion
If your AdWords optimization efforts are focused toward terms and ads you credit with last-click conversions, you’re not alone. But columnist Tim Mayer contends you’re being shortsighted.
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Official: Google to roll out Expanded Text Ads for all devices
Perhaps the final vestige of pre-mobile AdWords, 25-35-35 character text ads will soon sunset.
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Here’s an AdWords script to check for empty ad groups
See if you’ve left any ad groups empty with a new script from columnist Daniel Gilbert of Brainlabs.
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SEM ad copy tips that you may find scary
Trying new things can sometimes be frightening for paid search marketers, but columnist Brett Middleton argues that leaving your comfort zone is the key to differentiating your brand and obtaining qualified traffic.
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Brand bidding & PPC optimization: future of brand protection (part 8)
What’s on the horizon for brand bidding in PPC? Columnist Lori Weiman wraps up her 8-part series on brand bidding by looking to the near future and discussing trends that search marketers can capitalize on.
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Bing Bad Ads Report: 250 million ads rejected, 150K advertisers banned in 2015
Tech support scams remain at the top of the list of bad actors that search engines have to keep fighting.
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Callout and Review extensions now available in Bing Ads
Advertisers can add the extensions at the campaign and ad group levels.
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Trend observation: branded PPC ads getting more expensive
Have you noticed your brand CPCs increasingly lately? It’s not just you. Columnist Thomas Stern shares data which suggest that branded terms have become more expensive since Google’s recent SERP changes.
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In new test for Google text ads, headlines are expanded without sacrificing ad copy
With right side text ads gone, Google is testing a new, longer look for text ads that can display across devices in any ad position.
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Brand bidding & PPC optimization: effective bidding techniques (part 7 of 8)
How do you deal with a rival trying to steal a SERP spot where your brand belongs? In part 7 of her 8-part series on brand bidding, Lori Weiman shows some examples of companies who are doing it right.
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How to check if you’ve screwed up your AdWords account
Former Googler Daniel Gilbert shares an AdWords Script which will scan your account to identify some of the most common AdWords mistakes.
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How to adjust SEO strategy to Google’s new SERP ad layout
Google’s recent changes to their search results pages threw paid search marketers for a loop, but what about organic search practitioners? Columnist Dan Bagby discusses the impact on SEO.
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A script to set recurring monthly budgets in AdWords
Columnist Frederick Vallaeys shares a modified version of Google’s flexible budgets script that allows you to automatically distribute your monthly budget in an intelligent way.
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Brand bidding & PPC optimization: enforcement options (Part 6 of 8)
In part 6 of her multi-part series on brand bidding for paid search, columnist Lori Weiman breaks down the legal issues surrounding trademark infringement in paid search ads.
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The 4 Cs: A recipe for precise remarketing campaigns
A lot has been said about how to best structure search and shopping campaigns, but what about remarketing campaigns? Columnist Susan Waldes discusses her formula for successful remarketing campaign structure.
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First-page minimum bids continue to rise in wake of Google desktop SERP changes
Columnist Andy Taylor discusses AdWords bidding trends following Google’s move to eliminate right-rail ads and show four top-of-page ads for some queries.
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From waste to win: watch how a simple change affects AdWords performance
Wasted ad spend can indicate issues with your AdWords account. Fortunately, as Jacob Baadsgaard reminds us, it’s also under your control.
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Brand bidding & PPC optimization: Reducing your competition (Part 5 of 8)
In Part 5 of an 8-part series on PPC brand bidding, columnist Lori Weiman shares her tips on how to deal with competitors who are bidding on your brand name.
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Google’s right-side Adpocalypse: What really happened (DATA)
When Google changed its SERP display last month to eliminate ads in the right rail, many search marketers panicked. Now that the change has been live for a while, columnist Larry Kim looks at the data to determine what, if any, damage occurred.
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Bing Ads testing Social Extensions: Link search ads to Facebook, Twitter, Instagram, Tumblr
The new ad extension is in beta in the US.
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