Brand Bidding & PPC Optimization: Partner Relationships (Part 4 of 8)
In this installment of her multi-part series on brand bidding, columnist Lori Weiman discusses how to use strategic partnerships to increase paid search performance.
The post Brand Bidding & PPC Optimization: Partner Relationships (Part 4 of 8) ap…
How To Grow Online Market Share Without Increasing Your PPC Budget
What’s the formula for PPC success? Columnist Jacob Baadsgaard has tips on how to significantly expand your market share without wasting your ad spend.
The post How To Grow Online Market Share Without Increasing Your PPC Budget appeared first on Searc…
Customer Match: Common Questions & How To Answer Them
Feeling apprehensive about using Customer Match? Columnist Laura Collins tackles some frequently asked questions about this relatively new targeting feature in AdWords.
The post Customer Match: Common Questions & How To Answer Them appeared first …
Google’s New SERP Layout: The Biggest Winners & Losers
What has been the impact of Google’s new desktop ad layout thus far? Columnist Larry Kim uses data to show who has benefited and who has suffered from the change.
The post Google’s New SERP Layout: The Biggest Winners & Losers appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Brand Bidding & PPC Optimization: Best Practices For Brand Bidding (Part 3 of 8)
Columnist Lori Weiman continues her series on brand bidding by discussing best practices for creating and optimizing successful branded PPC campaigns.
The post Brand Bidding & PPC Optimization: Best Practices For Brand Bidding (Part 3 of 8) appear…
Show Me The Money: Following The PPC Keywords That Make Dollars & Sense
Structuring campaigns based on personas is can effective, but what happens when keyword overlap dilutes your messaging? Columnist Pauline Jakober shares a case study showing how thoughtful reorganization based on money-making keywords can have a huge i…
Are Dynamic Ad Varieties A Waste Of Your Time?
Columnist Carrie Albright explores the various types of dynamic ads available to search marketers to help you decide which (if any) may be right for you.
The post Are Dynamic Ad Varieties A Waste Of Your Time? appeared first on Search Engine Land.
Pl…
Brand Bidding & PPC Optimization: How We Got Here (Part 1 of 8)
The biggest question facing paid search advertisers is how to get meaningful growth numbers out of PPC. Columnist Lori Weiman believes the answer lies with brand bidding.
The post Brand Bidding & PPC Optimization: How We Got Here (Part 1 of 8) app…
Report: Brands May Lose 10K to 60K Visitors Per Month To PPC Trademark Bidding
BrandVerity’s Q4 study looks at trademark usage in paid search across 10 industry verticals.
The post Report: Brands May Lose 10K to 60K Visitors Per Month To PPC Trademark Bidding appeared first on Search Engine Land.
Please visit Search Engine Land…
Google Debuts AdWords Dynamic Structured Snippets
Automated extensions display content from ad landing pages.
The post Google Debuts AdWords Dynamic Structured Snippets appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
The Shifting World Of Search: Predictions For 2015 And Beyond
As the search ecosystem matures, search engines must overcome new challenges. Columnist John Cosley of Bing discusses how search engines are adapting to new trends in order to address user needs.
The post The Shifting World Of Search: Predictions For …
No Whammies! Google To Test Social Casino Game Ads
Ads to appear across Google ad networks including mobile apps, search, display and video.
The post No Whammies! Google To Test Social Casino Game Ads appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
AdWords Spring Cleaning Coming: Detritus Be Gone, But You’ll Have to Think Before You Remove
Unused ads, ad groups and campaigns will be deleted and “remove” will be a permanent move across the board.
The post AdWords Spring Cleaning Coming: Detritus Be Gone, But You’ll Have to Think Before You Remove appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Jewelry Advertisers Spending More On PLAs (Both Mobile & Desktop) Than Text Ads
Ahead of Valentine’s Day, AdGooroo has released data on the top jewelry advertisers on Google and the keywords that grab their budgets.
The post Jewelry Advertisers Spending More On PLAs (Both Mobile & Desktop) Than Text Ads appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Bing Ads Discusses 3 New Initiatives: Native Ads On MSN.com, Mobile Ad Formats, Remarketing
The company’s foray into native advertising will harness intent signals from Bing Ads.
The post Bing Ads Discusses 3 New Initiatives: Native Ads On MSN.com, Mobile Ad Formats, Remarketing appeared first on Search Engine Land.
Please visit Search Engi…
Location Based Geo-Targeting Boosts Paid Search Ad Performance…Or Does It?
Columnist Wesley Young discusses the importance of truly local data in search marketing decisions.
The post Location Based Geo-Targeting Boosts Paid Search Ad Performance…Or Does It? appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Performance Marketing Benchmark Report Holiday 2014: Mobile Has Arrived
Contributor Matt Ackley summarizes key findings from Marin’s recently released report.
The post Performance Marketing Benchmark Report Holiday 2014: Mobile Has Arrived appeared first on Search Engine Land.
Please visit Search Engine Land for the full…
Bing Ads New Bid Preview Tool Lets You See Effects Of Bid Changes In Real Time
See how ads will display with bid increases before committing to new keyword bids.
The post Bing Ads New Bid Preview Tool Lets You See Effects Of Bid Changes In Real Time appeared first on Search Engine Land.
Please visit Search Engine Land for the f…
Bing Ads Rolls Out Enhanced Sitelinks Globally, Adds Sitelink Device Preference
Additional copy below each Sitelink extension is available in most markets and languages supported by Bing Ads.
The post Bing Ads Rolls Out Enhanced Sitelinks Globally, Adds Sitelink Device Preference appeared first on Search Engine Land.
Please visi…
Seeing Double: Yahoo, Bing Search Ads Show Duplicate Copy In Headlines And Ad Text
Change effecting top line ads said to boost click-through rates.
The post Seeing Double: Yahoo, Bing Search Ads Show Duplicate Copy In Headlines And Ad Text appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
…