SMX Advanced 2016 recap: Harnessing SEM analytics for smarter automation
Columnist Christi Olson provides tips and advice from PPC experts on how search marketers can make SEM automation work for them.
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The right way to get dynamic with Google AdWords
Want to create more personalized, more effective search ads? Columnist Todd Saunders discusses four dynamic ad varieties and how to make them work for you.
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What’s the best attribution model For PPC?
Columnist Aaron Levy explores some common attribution models used by digital marketers. Which one is right for your business or client?
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Influencing with ad copy: how to truly drive action
Is your ad copy ineffective? Columnist Purna Virji discusses how you can tap into your customers’ decision-making brains to drive clicks and conversions.
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Fishing for B2B success: How to use AdWords to “land a big one”
Like fishing, refining your AdWords campaign takes time and patience. Columnist Jacob Baadsgaard outlines his process for catching big leads in B2B.
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The Election: More searchers, more opportunities
Columnist John Cosley of Bing discusses how advertisers can leverage election searches for paid search wins.
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Big changes to device bidding In AdWords: What could they mean for your accounts?
Columnist Laura Collins discusses the impact of individual device bid adjustments in AdWords, an upcoming change recently announced during Google Performance Summit in San Francisco.
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Five insights your paid search team should be stealing from organic
Google Analytics recently added Search Console reports to help analyze incoming search traffic. Columnist and Googler Matt Lawson explains how you can use this change to improve your paid search performance.
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Here’s a script to track your AdWords spend every hour of the day
Former Googler Daniel Gilbert shares a script from Brainlabs that will send you an email every hour with your AdWords spend.
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12 things successful PPC managers do in the morning
How can you ensure success for your PPC campaigns? Columnist Pauline Jakober believes it’s all about learning good habits and describes her agency’s daily morning routine.
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10 ways to get ready for the new AdWords
Columnist Frederick Vallaeys explores the potential impact of some new AdWords features announced at the Google Performance Summit in May 2016 and discusses how to prepare for these changes.
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AdWords’ new extra headline: 7 ways to make the most of it
Google announced expanded text ads at its recent Google Performance Summit. Columnist and Googler Matt Lawson explains why the change was made and what you should do about it.
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Decision trees for SEM segmentation
There is an ongoing debate amongst SEM experts as to how to best segment your PPC accounts, and columnist Aaron Levy illustrates his process with a handy flowchart.
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3 Google AdWords hacks to drive high-quality leads
You might think you know AdWords, but do you know the most efficient way to get great performance? Columnist Todd Saunders shares three road-tested techniques.
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Here’s an AdWords script to check for empty ad groups
See if you’ve left any ad groups empty with a new script from columnist Daniel Gilbert of Brainlabs.
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Search intent signals: aligning organic & paid search strategy
Columnist Jim Yu explains how understanding searcher intent in regard to the buyer journey can help paid and online search marketers work together more effectively.
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PPC skeptics: Are you one of these 6 types?
You may have your reasons for being unsure about paid search advertising, but columnist Pauline Jakober hopes to rid you of your skepticism.
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The SEM agency is dying (and what to do about it)
Search engine marketing is an ever-changing field, and columnist David Rodnitzky warns that agencies that fail to adapt will be left out in the cold.
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SEM ad copy tips that you may find scary
Trying new things can sometimes be frightening for paid search marketers, but columnist Brett Middleton argues that leaving your comfort zone is the key to differentiating your brand and obtaining qualified traffic.
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A script for getting granular AdWords account anomaly alerts
Columnist Frederick Vallaeys shares a highly customizable script that can help detect anomalies within an AdWords account, improving upon Google’s Account Anomaly Detector.
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