Maximizing your mobile impact
Search marketers, are you prepared for a mobile world? Columnist Amy Bishop discusses trends and opportunities to help guide your optimization effort and make the most of your mobile experience.
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How to help your sales team close more paid search leads
Acquiring tons of leads through paid search is great, but columnist Jacob Baadsgaard cautions that your sales team’s ability to convert those leads can make or break your campaign ROI. Learn how to improve conversions from your PPC leads.
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Searching for searchers: Audiences are the new keywords
As we continue to shift towards audience-centric marketing, columnist Christi Olson of Bing notes that we can create more effective remarketing campaigns by asking the right questions about our searchers.
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Trend observation: branded PPC ads getting more expensive
Have you noticed your brand CPCs increasingly lately? It’s not just you. Columnist Thomas Stern shares data which suggest that branded terms have become more expensive since Google’s recent SERP changes.
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Dynamic remarketing: not just for retailers anymore
Think dynamic remarketing is only for retailers? Think again! Columnist Laura Collins explains how non-retailers can set up these campaigns and discusses the success her agency’s clients have seen by utilizing this tactic.
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Better in-store attribution is here
Closing the online-offline attribution app is difficult, but strides have been made in recent years. Columnist Mona Elesseily discusses some of Google’s innovations in this area and how they might be expanded in the future.
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How to check if you’ve screwed up your AdWords account
Former Googler Daniel Gilbert shares an AdWords Script which will scan your account to identify some of the most common AdWords mistakes.
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The Ultimate AdWords Extension Quiz
Think you’re a pro when it comes to AdWords Extensions? Prove it! This 20-question quiz by columnist Pauline Jakober will put your knowledge to the test.
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5 tips for leading a strong PPC team
Leading your paid search team to success requires more than just expert PPC knowledge. Columnist Jeff Baum discusses how to be a great SEM team leader.
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A script to set recurring monthly budgets in AdWords
Columnist Frederick Vallaeys shares a modified version of Google’s flexible budgets script that allows you to automatically distribute your monthly budget in an intelligent way.
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Develop free, lightweight attribution insights for your paid & organic channels
Looking to reallocate or reduce your paid search spend and not sure where to start? Columnist Chris Liversidge shows how you can identify opportunities by comparing your paid and organic search performance data by keyword and device.
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Visual analysis of AdWords data: a primer
Columnist David Fothergill shows how data visualization can unlock insights about AdWords performance you may not have gleaned otherwise.
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First-page minimum bids continue to rise in wake of Google desktop SERP changes
Columnist Andy Taylor discusses AdWords bidding trends following Google’s move to eliminate right-rail ads and show four top-of-page ads for some queries.
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From waste to win: watch how a simple change affects AdWords performance
Wasted ad spend can indicate issues with your AdWords account. Fortunately, as Jacob Baadsgaard reminds us, it’s also under your control.
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A century of celebrating Mom: smart ad strategies for the mother of all holidays
Want to make the most of your paid search campaigns this Mother’s Day? Columnist John Cosley of Bing Ads shares Mother’s Day insights for digital marketers.
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3 upcoming trends in paid search
What’s on the horizon for paid search? Columnist Mona Elesseily shares her predictions based on current trends in the search marketing world.
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The state of cross-channel paid search, part 3: SEM & display
In the third installment of his series on cross-channel digital marketing, columnist Josh Dreller explains how search and display can work together to inform one another and drive results.
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New benchmarks: Google AdWords cost per acquisition across 20 industries [study]
Are you a PPC Unicorn or a PPC Donkey? Columnist Larry Kim shares data on CPA averages by industry so you can see how you measure up to the competition.
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Google’s right-side Adpocalypse: What really happened (DATA)
When Google changed its SERP display last month to eliminate ads in the right rail, many search marketers panicked. Now that the change has been live for a while, columnist Larry Kim looks at the data to determine what, if any, damage occurred.
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Get up close with PPC KPIs to improve your performance
What are the primary metrics that define success for your PPC campaigns? Columnist Matt Umbro explores the pros and cons of optimizing for some common paid search metrics.
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