How advertisers should repond to fewer ads showing on Google

Google recently changed the way ads are displayed on search engine results pages, so how can you make the most of this change? Columnist Frederick Vallaeys lays out some options.

The post How advertisers should repond to fewer ads showing on Google ap…

Send AdWords alerts directly to Slack with this AdWords script library

Looking to get those AdWords alerts out of your email inbox? Columnist Russell Savage shows how you can use AdWords scripts to send these alerts to Slack instead.

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How To Grow Online Market Share Without Increasing Your PPC Budget

What’s the formula for PPC success? Columnist Jacob Baadsgaard has tips on how to significantly expand your market share without wasting your ad spend.

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Google’s New SERP Layout: The Biggest Winners & Losers

What has been the impact of Google’s new desktop ad layout thus far? Columnist Larry Kim uses data to show who has benefited and who has suffered from the change.

The post Google’s New SERP Layout: The Biggest Winners & Losers appeared first on Search Engine Land.

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Are Dynamic Ad Varieties A Waste Of Your Time?

Columnist Carrie Albright explores the various types of dynamic ads available to search marketers to help you decide which (if any) may be right for you.

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Bring Your Work Home: How To Use Google AdWords To Improve Your Love Life

Just in time for Valentine’s Day, columnist Jacob Baadsgaard explains how you can use your search marketing expertise to keep the romance alive.

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4 Search Advertising Trends To Watch

Columnist John Cosley of Bing unearths clues about the future of paid search as we head into 2016. What are you doing to prepare for or take advantage of these opportunities?

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Brand Bidding & PPC Optimization: How We Got Here (Part 1 of 8)

The biggest question facing paid search advertisers is how to get meaningful growth numbers out of PPC. Columnist Lori Weiman believes the answer lies with brand bidding.

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New Google Research: Can The Long Tail Be Covered Without Broad Match?

Wondering about the benefits of using broad match? Columnist and Googler Matt Lawson got his hands on real Google data to put the debate to rest.

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