How advertisers should repond to fewer ads showing on Google
Google recently changed the way ads are displayed on search engine results pages, so how can you make the most of this change? Columnist Frederick Vallaeys lays out some options.
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Send AdWords alerts directly to Slack with this AdWords script library
Looking to get those AdWords alerts out of your email inbox? Columnist Russell Savage shows how you can use AdWords scripts to send these alerts to Slack instead.
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Reverse-engineering AdWords Quality Score factors
Google recently launched a new version of the AdWords API that allows users to download Quality Score information at scale, so contributor Brad Geddes used this information to break down the weight of each factor impacting Quality Score.
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The great account structure debate at SMX West 2016
How should you structure your paid search campaigns? Contributor Kirk Williams recaps an SMX session in which three seasoned veterans shared their preferred methods.
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SMX West: Content, your brand and the battle for customers
When it comes to SEO, Wil Reynolds argues that we need to stop focusing on the algorithm and start focusing on the audience. Columnist Erin Everhart recaps his presentation from SMX West.
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Where Will SEO Go This Year?
What changes are ahead for SEO in 2016? From the rise of social search to a shift in who enters the field, columnist Benjamin Spiegel predicts what we should expect to see.
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Why Copying Campaigns Between Search Engines Misses Opportunities
Are you making the most of the unique characteristics of each search engine? Contributor John Cosley explains paid search opportunities you may be missing.
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How To Grow Online Market Share Without Increasing Your PPC Budget
What’s the formula for PPC success? Columnist Jacob Baadsgaard has tips on how to significantly expand your market share without wasting your ad spend.
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Customer Match: Common Questions & How To Answer Them
Feeling apprehensive about using Customer Match? Columnist Laura Collins tackles some frequently asked questions about this relatively new targeting feature in AdWords.
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Connecting Demographics To Search Queries
Frustrated by the lack of demographic data available for search ads? Contributor Andrew Ruegger shares his method for obtaining demographic information at the keyword level.
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Google’s New SERP Layout: The Biggest Winners & Losers
What has been the impact of Google’s new desktop ad layout thus far? Columnist Larry Kim uses data to show who has benefited and who has suffered from the change.
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The State Of Cross-Channel Paid Search, Part 2: SEM & TV
In the second installment in a series on cross-channel marketing and search, columnist Josh Dreller explores the relationship between TV and SEM, discussing how these can be used in conjunction with one another to improve ROI.
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Are Dynamic Ad Varieties A Waste Of Your Time?
Columnist Carrie Albright explores the various types of dynamic ads available to search marketers to help you decide which (if any) may be right for you.
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Attributing Retail Store Transactions To Online Clicks At Keyword Level
Columnist Thomas Stern offers a sneak peek of results and winning tactics from the beta of Google AdWords’ online-to-in-store conversion tracking.
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Bring Your Work Home: How To Use Google AdWords To Improve Your Love Life
Just in time for Valentine’s Day, columnist Jacob Baadsgaard explains how you can use your search marketing expertise to keep the romance alive.
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Google Search Partner Network: Friend Or Foe?
To include search partners or not to include search partners? That is the question for many AdWords advertisers. To help answer this question, columnist Andy Taylor shares data on search partner ad performance.
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4 Search Advertising Trends To Watch
Columnist John Cosley of Bing unearths clues about the future of paid search as we head into 2016. What are you doing to prepare for or take advantage of these opportunities?
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Brand Bidding & PPC Optimization: How We Got Here (Part 1 of 8)
The biggest question facing paid search advertisers is how to get meaningful growth numbers out of PPC. Columnist Lori Weiman believes the answer lies with brand bidding.
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The State Of Cross-Channel Paid Search, Part 1: SEM & Social
In this first in a series on cross-channel marketing, columnist Josh Dreller discusses how paid search and paid social efforts can work together to improve overall marketing efforts.
The post The State Of Cross-Channel Paid Search, Part 1: SEM & S…
New Google Research: Can The Long Tail Be Covered Without Broad Match?
Wondering about the benefits of using broad match? Columnist and Googler Matt Lawson got his hands on real Google data to put the debate to rest.
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