How paid search and personalisation can work together
We don’t generally think of paid search as a great channel for personalisation, but increasingly, it’s becoming one.
Enhanced Campaigns Countdown: Rising CPC Insights & Migration Tips From iProspect
With the July 22nd mandatory migration to AdWords enhanced campaigns looming, we will be checking in with marketers over the next several weeks to get their perspective on the transition process, hear what they’ve learned so far and what advice they have to share. I recently spoke with…
Please visit Search Engine Land for the full article.
Last Year’s Top 3 U.S. Search Marketing Agencies Continue To Lead In 2013 Report
Every year, Ad Age ranks the top performing U.S. search marketing agencies based on the previous year’s U.S. and worldwide revenue. This year, the top three agencies held their 2012 report rankings, with iCrossing, 360i and iProspect coming in at No. 1, 2, and 3 on the list of largest U.S….
Please visit Search Engine Land for the full article.