A PLA Investigation:The Case Of The Hot Pink Wedge Pump
The takeover of the formerly-free Google Shopping by Product Listing Ads (PLAs) is less than a year old. With any new online marketing channel, you would expect some kinks in the system — i.e., some idiosyncratic behavior that is unexpected — and PLAs are no exception. This article…
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4 Paid Search Strategies To Advertise Your Entire Product Catalog
Over the last half decade, consumers have increasingly turned to search as an integral step in their purchase cycle. The convenience of online shopping, ability to quickly compare prices, and the wide selection of products and brands have fostered a hi…
Paid Search Drives Store Revenue… But How Much?
RKG has long been interested in the question of online to offline spillover. We’ve also long been critical of the sloppy, ill-conceived tests that have misled many advertisers on this spillover in the past. We’ve recently participated with a few of our retail-chain clients on more…
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Retailers Promote Over 1 Billion Products With Google PLAs, Holiday Surge Expected [Marin]
Today, Marin Software release a new study that finds Google Product Listing Ads (PLAs) continue to see increased adoption among retailers. According to the study, over one billion products were being promoted through PLAs as of May 2013. PLA impression…
5 Secrets To Maximizing Retail Budgets For Paid Search
Over the last decade, the incorporation of search into the online shopping experience has led to a savvier generation of consumers who prefer the selection, price-transparency, and convenience of online retail to traditional brick-and-mortars. As a res…
6 Ways To Leverage Merchant Feeds To Optimize Product Listing Ads
Product Listing Ads (PLAs) are the new hipster ads of search marketing, but many retailers aren’t fully capitalizing on this huge opportunity. (I guess many don’t know how cool they are yet.) But, what goes into optimizing your merchant feed for your PLA campaigns, and what best…
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New B2B Content Consumption Habits In An Ever-Changing Advertising Funnel
In my last article, I discussed how some marketing tactics and concepts of yesteryear can still be applied in advertising to B2B customers today. Inevitably, however, some marketing media and channels have changed. The world of advertising has shifted …
Does Weather Affect Site Traffic & SEM Performance?
Omni-channel retail marketers with online sites and offline stores have often wondered about the effect that weather might have on their site traffic (which in turn would affect their paid search bidding strategies). There appear to be three competing …
Back-To-School PLA Advertisers: Heed New Google Shopping Feed Requirements
This is important for all merchants running Google product listing ads to note, but the timing makes it particularly key for advertisers running back-to-school or summer blow-out promotions. As we previously reported, Google announced new specification…
Google Testing PLA Expansion To Show 16 Product Listing Ads
Eagle eyes over at RKG spotted a new AdWords test that gives even more real estate to Google’s successful Product Listing Ads. In a screenshot captured by RKG on July 15th and posted by paid search analyst, Nick Bremenstul, an expansion arrow displays below the typical display of five PLAs….
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Search Engines Keep The Lights Out On Fireworks Ads, Mostly
Happy 4th of July! It’s fireworks season here in the US, a time when online searches for “fireworks” skyrocket. Yet, ads for explosives and pyrotechnic devices like “firecrackers”, “bottle rockets,” and “fireworks” are not allowed per…
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8 E-Commerce SEO Tips Gathered From A Decade Of Consulting
In the comments of my last column about how I doubled e-commerce revenue for clients by focusing on user intent, readers asked for some more specific e-commerce SEO tips that they could apply in their own client work. Today’s article shares some valuable lessons gathered over a decade of SEO…
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SEM-Like Control For Successful PLA Campaigns
There are notable similarities between keyword and PLA campaigns that, when leveraged properly, will give retailers greater control of their campaign management. Let’s evaluate how retailers can leverage best practices from their keyword campaigns and apply them to their PLA campaigns for maximum…
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Why Vertical Search Is Threatening Google’s Reign
Until recently, Google has dominated search. It has been the main stomping ground for consumers looking to buy products, visit sites, or conduct research. However, the nature of search is changing, especially on mobile devices. My own search behavior i…
Study: PLAs Buck Post-Holiday Trends For Google Shopping, Traffic Nearly Doubles in Q1
The momentum of Google’s PLA program didn’t slow after the holidays. After seeing Google Product Listing Ad traffic jump 82% in Q1 over Q4, CPC Strategy followed up its latest quarterly review of top CSEs with a closer look. The agency hadn’t been surprised to see the 87% increase…
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