[Report] Shopping ads are eating text ads: accounted for 60% of clicks on Google, 33% on Bing in Q1
Merkle’s Q1 2018 report shows Shopping campaigns dominate retailers’ paid search click volume.
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Search outpaced social for referral traffic last year, driving 35% of site visits vs social’s 26% share of visits
According to a new referral traffic report from Shareaholic, 2017 was the first time since 2014 search owned a larger share of visits over social.
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Merkle Q4 2017: Search ad click growth fell, ad spend rose 23% across Google, Bing, Yahoo
Bing and Yahoo saw search ad spend jump 32 percent over prior year in Q4 among Merkle’s client base. Google spend growth slowed slightly from Q3.
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Insights from our 2017 holiday retail survey
Retail marketers weighed in on what they did differently this holiday season.
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Merkle: Black Friday, Cyber Monday sales from Google paid search up by double digits YoY
Phone sales from search ads continue to play a significant role for retailers.
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New Google link study shows links are as important as ever for ranking well in search
A link study done three years in a row shows how links continue to be a powerful ranking signal and will likely remain that way.
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Merkle: Google paid search spend up 23% in Q2, thanks to non-brand text & shopping ads
Google, Bing Ads and Amazon are all seeing growth in shopping ads.
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Survey: 43% of marketers say 75% of their content isn’t being consumed
Enterprise survey shows big gap between awareness and execution.
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Reviews & other UGC more influential for consumers than search engines & ads [Study]
After ratings and reviews, search engines had the greatest influence on buying behavior.
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6 key paid search trends from Merkle’s Q1 2017 report
Here’s a look at what’s happening with Shopping ads, expanded text ads, device bidding and more.
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iProspect: 2017 mobile CPCs up 26 percent, Shopping spend up 41 percent
The agency expects to see mobile CPCs rise and CTRs fall as competition and impression volume increase in 2017.
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Merkle: Google Q4 search growth aided by changes other than ETAs
Overall paid search growth remained steady in Q4. Separate device bidding was among the drivers of growth for Google.
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Uncovering the white spaces of opportunity for local search
With “near me” mobile moments surging, contributor Jon Schepke contends that brands must use the context of location across all their search marketing efforts — paid, earned and owned.
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Searchmetrics Google ranking factors study says content gaining while links losing in importance
Google search ranking factors study is now out, it measured the top 20 search results for 10,000 keywords on Google.com.
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Bing’s top searches in 2016: Lady Gaga, iPhone 7 & video gamer DanTDM take top spots
While Bing ranked multiple topics — everything from top searched celebrities to tech trends — it didn’t share its most popular search term for the year.
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Yahoo 2016 Year in Review: ‘2016 Election’ top search term & ‘Election Day’ No. 1 news story
Yahoo says “Donald Trump” ranked as its second most popular search of the year, while “Hillary Clinton” barely made the top 10.
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Microsoft execs share plans for making Bing ‘pervasive,’ say search is about to become very different
At an event in Redmond, Microsoft shared its vision of the future in which Bing is at the heart of day-to-day experiences without users even realizing it.
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Coaxing smarter paid search bidding decisions out of sparse conversion data
Columnist Mark Ballard explains how we can use statistics to supplement our conversion data and intuition when deciding on keyword-level bids in AdWords.
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Merkle: After big increases in mobile inventory last year, paid search growth slows a bit in Q3
Still, mobile spend increased significantly year-over-year, and Google product listing ads continue to drive growth.
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Report: Number of Google organic blue links results drops from 10 to 8.5
Searchmetrics released their 2016 study on universal and extended search results showing some surprising changes in the Google user interface and results.
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