New Google ranking study shows links are incredibly important to the ranking algorithm
Despite many thinking that links are a declining ranking signal in Google’s algorithm, this new study shows links are even more important than ever.
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Google reports more than 40K government requests for user data during 2nd half of 2015
Google says it is proud its transparency reports have helped “shed light on government surveillance laws and practices” around the world.
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Mobile brand CPCs on Google are climbing, finds Merkle
Increases started at the end of June and have only affected smartphone CPCs.
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Report: US Google search spend was flat, but mobile spend jumped 55 percent in Q2
Compared to a year ago, IgnitionOne customers spent substantially more on mobile where CPCs continued to be half as expensive as desktop.
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Google now handles at least 2 trillion searches per year
The search giant won’t say exactly how many trillions of queries it processes other than it’s now two or more. It last claimed 1.2 trillion in 2012.
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Google drove 95 percent of US smartphone paid search clicks in Q1 [Merkle]
Product listing ads continue to drive growth with added exposure on mobile and search partners.
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2016 State of Link Building Survey coverage
What does modern-day link building look like? Columnist Andrew Dennis explores the results of a 2016 survey on link building conducted by Moz, Credo and Page One Power.
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Report: search drives 10X more traffic to shopping sites than social media
Search is single largest traffic driver to websites according to SimilarWeb’s Global Search Marketing Report 2016. The findings are based on billions of site visits to a global sample of websites and reflect both mobile and desktop traffic. The report is focused on a variety of metrics…
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Contradicting other data, Compete says search traffic growing on the desktop
Firm argues number of searchers and searches per user have grown significantly on the PC since last year.
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Adobe: Paid Search Spend Growth Slowed In Q4, Mobile Continued To Eat Into Desktop
Retail advertising spend on mobile Shopping ads nearly doubled year-over-year in Q4.
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Report: Q1 US Paid Search Growth Strongest In 3 Years
Yahoo Bing Network gains share for third straight quarter.
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Quantifying The Mobile Revolution: Mobile Advertising Progress In 2014
What’s in store for paid search marketers as mobile continues its path to digital dominance? Columnist Matt Ackley tackles this question with insights gleaned from a forthcoming Marin research report.
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Study: Growing “Mobile Fanatics” Segment Search More, Increasingly Shun PCs
New consumer survey data from Thrive Analytics (for the Local Search Association) reflect the emergence of a large and growing mobile user segment dubbed “mobile fanatics.” Just over 40 percent of the US smartphone population, these mobile users search more and rely more on their mobile…
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PLAs Drove 56 Percent Of Non-Brand Google AdWords Clicks In Q4 [RKG]
Click share also rose on Bing’s product ads, doubling from Q3.
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Bing-Yahoo Paid Search Share Rises For Two Consecutive Quarters [IgnitionOne]
With robust consumer holiday shopping, US paid search closed out 2014 with 11 percent growth year-over-year in Q4 ad spend, bouncing back from sluggish growth of just 2.1 percent in Q3 2014. The data, which comes from IgnitionOne’s quarterly report, shows that the growth surge was driven by…
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Smartphones Account For 40 Percent Of US Search Ad Spend In Q4 [Marin]
Desktop’s influence, while still dominant, continued to wane in the fourth quarter.
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Smartphones Account For 40 Percent Of US Search Ad Spend In Q4 [Marin]
Desktop’s influence, while still dominant, continued to wane in the fourth quarter.
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Q4 Paid Search Ad Revenue Up 24 Percent YoY In The Americas [Kenshoo]
Mobile accounted for more than a third of clicks and ad spend.
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75% Of Small & Medium-Sized Businesses (SMBs) Say Internet Marketing Is Effective
Columnist Myles Anderson shares key stats from BrightLocal’s most recent annual SMB Internet Marketing Survey.
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Using The Past To Predict The Future For Local Search
What does local SEO have in store for us? Columnist Myles Anderson takes a look at how local ranking factors have changed over time.
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