4 Trends Marketers Must Address In 2014: Audience, Relevance, Social & Mobile
Upon revisiting last year’s post on this topic, a couple of our bold predictions flopped and a couple turned out to be more reality than fantasy. Though we didn’t see Apple monetize the search results served up by Siri, we did see ad formats evolve to increase relevance and user…
Please visit Search Engine Land for the full article.
Brand Bias: 70% Of Consumers Look For Known Retailers When Doing Product Searches
New research from Search Engine Land and SurveyMonkey shows that consumers have a definite brand bias when it comes to searching for products online. According to data from a survey conducted last month, almost 70 percent of US consumers said they look for a “Known retailer” when…
Please visit Search Engine Land for the full article.
Bing Adds Pinterest Boards To Image Search
If image search is important to your business, this might be another reason to be active on Pinterest: Bing has just added Pinterest boards to its image search results. The boards show up on the far right of Bing’s image search results page. The board name and image count are displayed, along…
Please visit Search Engine Land for the full article.
Case Study: Conflict of Pinterest campaign by Caliber
Conflict of Pinterest was a creative content marketing solution which won the Innovation Award at the UK Searchawards 2012. In this case study Caliber Interactive explain what they did with the campaign “Conflict of Pinterest”.
Post from Guestpost on State of Digital
Case Study: Conflict of Pinterest campaign by Caliber
Research Shows Only 2% of Social Shares Occur on Google+
New research shows Google+ lags behind Facebook, Twitter, Pinterest, and LinkedIn in terms of social sharing, accounting for only 2% of content shares.
Post from Barry Adams on State of Search
Research Shows Only 2% of Social Shares Occur on Google+
Search Your Own “Pins” On Pinterest
Pinterest announced a new, useful search feature that allows you to filter your search results to just your own Pins. You can now search for images that you’ve pinned and filter out all the other search results from other users of Pinterest. Can’t remember an image you’ve…
Please visit Search Engine Land for the full article.
Sorry, BuzzFeed: Pinterest Isn’t A Better Search Engine Than Google
I went on a BuzzFeed diet about a month ago, where I stopped following the site and reading the content there. I should have stuck to it, because I wouldn’t be wasting my time now dissecting one of its stupid, pageview-baiting stories. In this one, Pinterest is positioned as a better search…
Please visit Search Engine Land for the full article.
Which Retailers are Leveraging the Marketing Potential of Pinterest?
Which retail brands are currently making the most of the growing marketing potential of Pinterest? A look based on Experian numbers.Post from James Murray on State of Search
Which Retailers are Leveraging the Marketing Potential of Pinterest?