SEO requirements for a new website platform
Not just facing a site redesign but a full replatform? Columnist Clay Cazier presents the features most important to ensure your new site can support today’s SEO best practices.
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Google: There is no PageRank dilution when using 301, 302, or 30x redirects anymore
Google’s Gary Illyes confirms that any 301, 302, 3xx redirect does not lose any PageRank value.
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10 factors that may be impacting your organic traffic
Experiencing fluctuations in organic traffic and rankings? Columnist Stephanie LeVonne has a list of factors to check and how to address them.
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Help! I just launched a new website and my search rankings tanked!
Inadvertently ruining your newly redesigned website’s SEO can be a nightmare. Columnist Will Scott explains four mistakes you must avoid before you launch.
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How to audit canonicalization and ensure it helps, rather than hinders, your rankings
Columnist Brian Harnish discusses in detail canonicalization issues that may not normally be covered in an SEO audit — and how to effectively address them.
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Changing domain names in 2016: 10 easily overlooked steps that can save SEO
Moving your site to a new domain can be fraught with SEO issues, even without a redesign or CMS migration. Columnist Glenn Gabe has some insights on what issues to anticipate and how to handle them.
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Google begins massive migrations of their blogs from blogspot.com to googleblog.com
Google begins their own site migration project for their official Google blogs. Will they listen to their own site migration advice?
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Google Adds Subdomain Support To Change Of Address Tool In Google Webmaster Tools
You can now communicate subdomain moves in Google Webmaster Tools Change of Address tool.
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Adidas, Nike & Auditing hreflangs For Explosive SEO Results
These fierce competitors make for a compelling study of differing approaches to internationalizing your website, says contributor Chris Liversidge. They also provide lessons about what can go wrong.
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Meet The SEOs: Up Close @SMX West 2015
What’s the latest on how top SEOs are handling the challenges of the business? Contributor Janet Driscoll Miller recaps a key panel discussion from SMX West.
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10 WordPress SEO Questions That Took Me 10 Years To Answer!
Looking to implement WordPress for your website or blog? Let columnist Trond Lyngbø give you the run-down on the SEO implications with these frequently asked questions.
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The B2B SEO Opportunity In Organizational Mergers & Acquisitions
Mergers and acquisitions present unique opportunities and challenges for B2B search marketers. Columnist Derek Edmond explains how to plan and prepare for the process.
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So, The CTO Hates Your SEO Project…
Columnist Eric Enge shares his tips for working with a dev team that doesn’t fully understand search engine optimization.
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Breaking The Glass Ceiling Of Search Through Acquisition
When you’re working on an SEO campaign within a particularly competitive niche, it can sometimes feel that for every step forward you take, your competitors are taking an extra two. This is particularly relevant when you come into a niche where there have been a select number of really…
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Avoiding SEO Pitfalls During Conversion Rate Optimization
There are so many benefits to A/B testing your landing pages — just be sure you don’t accidentally damage your SEO efforts!
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How To Create A 301 Redirect Map
Overhauling your site? Without a 301 redirect map, you risk losing valuable search equity.
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A Marketer’s Guide To Using Regular Expressions In SEO
Regular expressions (regex) are one of the most powerful tools we have in our SEO arsenal, but they’re incredibly intimidating! Here are some tips and tricks from one SEO to another that I hope will help you dip your toes into the powerful world of regex. I must begin with a disclaimer:…
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Google Updates Documentation & Guidelines On Moving A Site
Google Webmaster Trends Analysts, Pierre Far and Zineb Ait Bahajji, posted on the Google Webmaster blog today that they’ve updated their official guidelines for moving your web site and having Google in mind when doing so. They broke out the process based on two ways of moving your site: (1)…
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Official Google Advice On Internationalizing Your Home Page
Google has published their official advice on the Google Webmaster Central blog on how to handle your home page when your web site serves multiple languages and countries. Zineb Ait Bahajji and Gary Illyes, Google Webmaster Trends Analysts, wrote the p…
Google Provides More Clarity Around Sneaky Redirects Against Their Guidelines
Google announced on their Webmaster blog that they have updated two of their guideline documents to improve the clarify around what are sneaky redirects that are against their webmaster guidelines. Google has expanded their guidelines to ensure webmast…