Yes, Steve Scalise, There Was A Google In 2002
US House of Representatives majority whip says Google not being “available” in 2002 prevented vetting his speaking to group of white supremacists. But Google and other popular search engines did exist.
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Google Trends Rolls Out “2014 Trending Topics” Feature, Site Redesign & Expanded YouTube Lists
In time for Google’s 2014 #YearInReview, Google Trends now showing trending topics of the year.
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Google’s 2014 Top Trending Searches: The World Mourns Robin Williams, Asks About Ebola & Looks For Walmart
From the most popular Google Maps searches to the most asked, “What is…?” questions, Google gives us a look at its year in search.
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The Dynamics Of The Search Ad Marketplace: Dissecting A Moving Target
Columnist John Cosley of Microsoft shares insights about how Cost Per Click, Ad Click-Through Rate, and search volume organically evolve throughout the day.
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Insights Into PPC Traffic From “Sofa Sunday” In The UK
You’ve heard of Black Friday and Cyber Monday, but what about Sofa Sunday? Columnist Rebekah Schelfhout discusses this new mobile shopping trend.
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Report: US Mobile Search Spend Expected To Overtake Desktop Next Year
Starting next year marketers in the US will spend more on mobile search — both PPC ads and SEO – than on desktop, according to a new report from digital research firm, eMarketer. Just last year, the firm estimates, less than a quarter of search spend went to mobile. The report suggests…
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Yahoo 2014 Search Trends: Ebola Ranks No. 1 For Top 10 Searches & Most Searched News Stories
Following Ask.com last week and Bing on Monday, it’s now Yahoo’s turn to share its most popular searches for the year. Mayer’s site released its top searches for a number of categories, including most popular searches overall, top obsessions, and news stories, as well as offering…
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Bing’s Top Searches In 2014: Kim Kardashian No. 1 Most Searched Celebrity
If you were searching for a celebrity on Bing this year, there’s a good chance you were looking for Kim Kardashian. Using data from Bing Trends, the site released its most popular searches of 2014, listing everything from top celebrity, athlete and news story searches to the Top Ten ice…
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Ask.com’s Top 10 Searches For 2014: “What Are The Symptoms Of Ebola?” Leads The List
With more than a month still to go in 2014, Ask.com has already released its top searches for the year. Based on its 100 million monthly U.S. users, Ask.com says “What are the symptoms of Ebola?” was the number one question for news related searches on the site in 2014. Ask.com listed…
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Travel & Hospitality In The Holiday SERPS: How To Take Advantage Of Trends [Data]
Contributor Jim Yu explores data on seasonal trends in the travel and hospitality verticals that should inform marketers’ organic search strategies.
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Mobile Search Ranking Study: Rank Number One Or Not Rank At All
seoClarity has published a new click-through ranking study, this one not just looking at desktop search, but more importantly, mobile search. The study finds that if you do not rank in the number one position in the mobile results, the click-through ra…
Clicks On Google Search Ads Show Elsa Is Tops, While Mr. Blobby Ranks Among Least Popular Halloween Costumes
Just as Google saw when looking at overall search data, AdGooroo discovered by looking at ad clicks on Google: Frozen’s Elsa is this year’s golden child of Halloween in the U.S. Of the $2.9 million advertisers spent on 1,128 Halloween costume keywords, paid search research firm AdGooroo…
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First Half Ad Revenue: Search Dominates PC Ads But Not Mobile
The IAB has released its first half 2014 digital advertising revenue figures. Total US digital revenues grew 15 percent compared with a year ago to $23.1 billion. Total second-quarter revenues were roughly $11.7 billion. Paid search was the largest single category of online advertising, though its…
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Tune Your Paid Search Campaigns To Account For Holiday Volatility
The relationship between bids and conversions is like that between ice cream sundaes and maraschino cherries. It’s theoretically possible to have one without the other, but the natural order involves the two of them being intricately linked. The better your conversion rate, the more aggressive you…
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Are Bigger iPhones Better For Paid Search?
Despite smartphone ubiquity, desktop conversions still largely outpace mobile conversions. Columnist Mark Ballard looks at whether larger iPhone 6 screens will narrow the gap.
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Google Searches For Halloween Costumes Show Frozen’s Elsa, Olaf & Anna Top The List
What are the hottest and most desirable costumes for Halloween this year? Well, according to Google searches, the movie Frozen made three of the top ten list. Elsa, Olaf and Anna from Frozen the Movie are the top trending costume searches on Google Sho…
New Google Eye Tracking Study Shows The Downfall Of The Golden Triangle
A new Google eye tracking study published by Mediative shows how the evolution of the Google search results from 2005 to today has resulted in searchers looking outside of the golden triangle. The golden triangle was coined back in 2005 based on a stud…
Samsung Vs. Apple In PLAs: Advertisers Spent 3X More On IPhone Ads Than Galaxy In Q2
Mobile device advertisers spent $26.4 million on Google product listing ads in Q2, according to new data from AdGooroo, which looked at 339 mobile device-related keywords. Apple iPhone-related keywords accounted for 45 percent of total spend on PLAs an…
SearchMetrics Released SEO Ranking Factors For 2014: Content Now Really King?
SearchMetrics announced their 2014 SEO ranking factors study is now ready for download. Every year, SearchMetrics releases the study but this is the largest study they’ve done, with almost 100 pages and by adding dozens of new factors like time of site, bounce rate, fresh links and others….
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Use Holiday Search Data To Prep Your SEM Campaigns For The Upcoming Season
When are people searching for and when are people searching on Thanksgiving, Black Friday, and Cyber Monday?
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