Study: Organic Search Drives 51% Of Traffic, Social Only 5%
After analyzing “billions of pieces” of content, content marketing firm BrightEdge claims organic search is the primary driver of website traffic to business sites, while social barely generates a blip on the traffic radar. The BrightEdge study found organic search drives 51 percent of…
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Google Tops Satisfaction Index, Yahoo Sees “Lowest Score Yet”
Once again Google has come out on top of the annual American Customer Satisfaction Index (ACSI). The survey measures consumer satisfaction across a broad range of business and product categories including “e-business,” which covers ‘internet portals and search engines.” With the…
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Study: Top 5 Search Engines See Search Traffic Drop By As Much As 31% Since December 2013
A newly released report from Shareaholic claims the top five search engines – Google, Bing, Yahoo, Ask.com and AOL – have all experienced a decline in search traffic since December of 2013. Using data from December 2013 through May 2014, Shareaholic evaluated aggregate organic search…
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Research: 56 Pct. Of “On The Go” Searches Have Local Intent
ComScore recently found that 78 percent of local-mobile searches resulted in an offline purchase (usually a few hours). New consumer data from research firm Ipsos MediaCT (sponsored by Google) echo most of the comScore study data, underscoring the critical nature of local information to mobile…
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Study: 78 Percent Of Local-Mobile Searches Result In Offline Purchases
Today comScore, Neustar Localeze and agency 15 Miles released the findings from their latest Local Search Study. Now in its seventh year, the survey of nearly 5,000 US adults was conducted in December 2013. Respondents “were individuals who [had] conducted a local business search in the last…
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Survey: Search Engines Dominate Mobile Product Research
Last week, Local Corporation released survey results from its latest round of consumer mobile shopping research. The company is promoting a new version of its local-mobile shopping app Havvit. The survey was conducted in March and carried out by the Ch…
Forecast: Google To Lose $1.4B In PC Revs As Search Shifts To Mobile
A forecast just released by eMarketer argues that Google will lose $1.4 billion in PC search revenue in 2014 as paid clicks partly migrate to mobile devices, where revenue per click has been lower. Some of that PC revenue decline will be offset by grow…
Survey: Consumers Blame Brands For Bad Location Data
Today at SMX West local data and marketing platform provider Placeable released findings from two related surveys it recently conducted online. The company polled consumers (n=1,000 US adults) and marketers (n=228) to gather data on local search attitu…
McDonald’s & Cadillac’s Sochi Olympics TV Ads Spark Nearly 500K Online Searches
Television advertising analytics firm iSpot.tv evaluated a number of key metrics for this year’s Olympic advertisers and found ads from McDonald’s and Cadillac resulted in the highest number of online searches within minutes of each brands’ spots being aired. Of the more than 250…
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Seattle Seahawks Take The Lead In 33 States For Bing Super Bowl Searches
In an anticipation of the big game Sunday night, Bing has tallied searches for both Super Bowl teams across the country and found the Seattle Seahawks won the largest share of search volume in 33 states. The search engine was quick to note the percentage of searches are “generally evenly…
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Study: Display Ads Drive Search Clicks After Two Weeks
Though there have been several studies on the impact of display ads on search queries, researchers from Harvard and Ozyegin University in Turkey sought to bring academic rigor to this discussion. Their findings are contained in a Harvard Business School paper entitled, “Do Display Ads…
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Report: Search Engines Responsible For 40% Of Holiday Traffic To Retailer Websites
As part of its Consumer Insights webinar last week, marketing services firm Experian revealed search engines were responsible for driving more than 40 percent of upstream traffic to Hitwise 500 Retailer websites during the 2013 holiday season. While st…
DuckDuckGo Has Biggest Day Ever In 2014 With More Than 4 Million Queries On January 7th
The Guardian reported yesterday DuckDuckGo, the search engine that keeps user searches private, is now up to four million queries per day, with over a billion queries performed on the anonymous search engine during 2013. Prior to the PRISM scandal that…
Nelson Mandela Ranks #1 On Google’s Top Trending Searches For 2013
Google has published its top ten global trending searches of 2013, with the recently deceased South African leader Nelson Mandela ranking No. 1 for this year’s top global searches: It’s perhaps unsurprising that the #1 trending search of 2013 was an international symbol of strength and…
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Search Market Share Frozen, Overall Query Volume Down
It’s very cold in many parts of the US right now. And just like much of the country, the relative market share positions of the major search engines are essentially frozen. November search market share data from comScore reflects virtually no change from last month. Google lost a fraction of…
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Brand Bias: 70% Of Consumers Look For Known Retailers When Doing Product Searches
New research from Search Engine Land and SurveyMonkey shows that consumers have a definite brand bias when it comes to searching for products online. According to data from a survey conducted last month, almost 70 percent of US consumers said they look for a “Known retailer” when…
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Ask.com Posts Most Popular Questions Of 2013 Without Waiting To See What Gets Asked In Dec.
It’s not even Thanksgiving week, but Ask.com has posted its Most Popular Questions and Search Terms for the year, listing 2013′s top ten trending terms for news, celebrity and entertainment, and political searches. According to the site, the Royal Baby ranked No. 1 for the top searched…
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Report: Search Trends Hint At A Holiday Season Filled With Tech Gadget Gifts
Analyzing search data for the four weeks leading up to November 9, Experian Marketing Services claims online product searches have been dominated by fitness gadgets, mobile devices and game consoles, giving evidence to a holiday season overrun with tec…
Yahoo-Microsoft Search Tensions On Public Display In Court Ruling
Microsoft has essentially had to sue Yahoo to get the company to fully comply with the terms of their 2010 “Search Alliance” agreement. Yahoo under Marissa Mayer had sought to delay rollouts of Bing search results in Taiwan and Hong Kong, awaiting a new Microsoft CEO. Microsoft CEO…
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Turn Domain Bias In Search Results To Your Advantage
There’s been valid debate over how influential keyword and exact match domains are in search engine optimization. Whether or not the latest Google or Bing algorithm takes the words in your domain name into consideration, the reality is that searchers — those consumers actually choosing…
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