Facebook is a local search engine. Are you treating it like one?

Over 600 million users visit FB business pages every day. 52% of consumers have discovered a brand there. Why and how to optimize for Facebook local search.

The post Facebook is a local search engine. Are you treating it like one? appeared first on Search Engine Watch.

Best of 2013: No 2 – Facebook Graph Search: Marketing Opportunities and a Potential Privacy Nightmare

Facebook’s new Graph Search has potential for finding information about others and targeting, but also raises a lot of privacy questions at the same time

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Best of 2013: No 2 – Facebook Graph Search: Marketing Opportunities and a Potential Privacy Nightmare

Facebook To End Sponsored Search Ads — For Now

Facebook has said that it’s getting rid of sponsored search results for the time being. It’s not walking away from “search advertising,” however. In the future, there will be ads in Graph Search. But, the company is still in the process of working all that out. Facebook told…

Please visit Search Engine Land for the full article.

Graph Search Turns White, Looks More Like A Traditional Search Box

This morning many hardcore Facebook users will be surprised when they login and look towards the iconic top blue bar. The coloring of Graph Search has been inverted and now features a bright white centered search box in the midst of the top bar. Searches still act the same and provide the same…

Please visit Search Engine Land for the full article.

Optimizing For Facebook Graph Search: SEO Meets Social

As Facebook Graph Search evolves and marketers begin to come to grips with the opportunities provided from the social graph, it becomes clear that a combination of both search and social media tactics are required if brands aim to improve visibility in…