How to effectively report competitor spam
Contributor Kaspar Szymanski outlines reasons why submitting a spam report against a competitor practicing “blackhat SEO” can be another tool in your marketing arsenal.
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13 outdated SEO tactics that should terrify you
In the spirit of Halloween, columnist Jeremy Knauff shares some frighteningly outdated SEO tactics that simply won’t die!
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9 hard truths about links
Link building is difficult, and columnist Julie Joyce reminds us that there are no risk-free, fool-proof tactics within this discipline.
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Beware of shady link schemes from black-hat SEOs
Have you received an offer for a link that seems too good to be true? According to columnist Tony Edward, it probably is.
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Content Marketing & Promotion To Drive Quality Links: Up Close @SMX West
Contributor Mark Traphagen recaps a session from SMX West 2015 on how to create link-worthy content.
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Google’s Matt Cutts Regrets Not Acting Faster On Paid Links & Content Farms
In Google’s Matt Cutts latest video, he answers a question I personally asked about what he regrets, what decision he regrets making in the past related to webspam. My question specifically was: Was there a key moment in your spam fighting career where you made a mistake that you regret,…
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Google Takes Action On Seven Link Networks In Japan
Google’s head of search spam, Matt Cutts, announced on Twitter this morning that Google has “taken action” on seven different link networks in Japan. Over the past several months, Google has not only been manual taking action against link networks or link schemes in the US, but…
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Adopt A Contingency Search Marketing Plan Before You Get Dinged
What if you were penalized or deindexed in Google? What if you accidentally blocked everything in your robots.txt file? What if you didn’t know you had done something wrong, and you were hit with an algorithmic update that crushed you? For every one of you who sees it coming, there are a ton…
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Five Days Later, It Looks Like Google Has Penalized Web Design Library For Selling Links
We all saw this one coming: Web Design Library, the website that was using Twitter to renew paid links last week, appears to have earned a Google penalty. While I was researching last week’s article, I saw the site ranking at No. 8 for the term web design. Today, I’m seeing it at No. 48…
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Selling Links To A Big Brand? Here’s Why You Don’t Tweet About It
Here’s a lesson in how not to sell links. As Search Engine Roundtable pointed out this morning, someone named “Vince” from WebDesign.org is using Twitter to contact companies about renewing paid links that are about to expire. You can look at the @vitaliykoloswdl account and see…
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Google Penalizes Italian & Spanish Link Networks
As promised, Google has taken manual action to penalize link networks in Italy and Spain. It was just four days ago that Google warned webmasters in those two countries about its rules on paid links and willingness to take action against websites that …
Google Penalizes Two German Link Networks; One Being efamous
Google’s head of search spam, Matt Cutts, announced on Twitter today that they have penalized and taken action on two additional German link networks. He mentioned one by name, being efamous. efamous looks like a typical ad network, but I guess they passed PageRank through their link network,…
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Google Now Targeting Italian & Spanish Link Spammers
Less than a month after Google targeted Polish link spammers and German link spammers, Google’s head of search spam, Matt Cutts announced Google is targeting more countries. Google’s Matt Cutts announced warnings to Spanish and Italian webmasters and SEOs not to use unnatural links to…
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Matt Cutts Video: How Google Determines When It Is A Paid Link
Google’s head of search spam, Matt Cutts, released a pretty detailed video discussing the Google webspam team’s criteria for determining whether a link is considered a paid link or not. There are five basic criteria Google uses in this determination. The first is the most obvious, is…
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Google Targets Two Polish Link Networks While Continuing To Target German Link Networks
Google’s lead of search spam, Matt Cutts, posted on Twitter that Google has taken action on two link networks operated in Poland this week. Matt wrote that Google is “not done with Germany yet, but we just took action on two Polish link networks.” The Google Poland Webmaster Blog…
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Google Penalized A Germany Agency & Their Clients For Link Schemes, Says Matt Cutts
Soon after Google has warned Germany SEOs about paid links and link schemes, Google’s head of search spam, Matt Cutts, posted on Twitter that they took action on a German agency and their clients for link schemes. Matt Cutts wrote, “this week we took action on a German agency’s…
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Google’s Rap Genius Penalty Results In Huge Traffic Declines For The Lyrics Site
Before Christmas, Rap Genius was outed for link schemes and then on Christmas, Google penalized the site for those link schemes. The penalty is still on and a couple metrics sites show huge drops in traffic for the site, some as much as losing 90% of t…
Google Has Officially Penalized Rap Genius For Link Schemes
Google has penalized Rap Genius for link schemes this morning. If you go to Google and search for [rap genius], rapgenius.com will not be found on the first page. Instead you will find links to their Twitter account, Facebook page, Wikipedia profile an…
Google Squashes Backlinks.com, Another Link Network Outed By Google’s Matt Cutts
Matt Cutts, Google’s head of search spam, announced on Twitter that Google has gone after another link network, this one is named Backlinks.com. Like with Anglo Rank, the link network Google outed the week prior, Matt Cutts took a line from their marketing material and then said “Au…
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Infographic: What Is The Nofollow Tag; When & How To Use It
The nofollow tag is a way publishers can tell search engines not to count some of their links to other pages as “votes” in favor of that content. Why would publishers need to block such votes? Doing so can help them avoid problems with search engines believing they are selling influence…
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