Category: location data

analytics data Channel: SEO keyword referrals Link Building Link Building: General Link Week Column linking analytics strategy linking strategy location data referral traffic Search Engine Land site search social data Uncategorized

Using Analytics To Enhance Your Link Building Strategy

Casie Gillette

Like everyone else, I’m not psyched that Google took away my organic keyword data. It’s pretty uncool and, as a marketer, it makes my life a bit harder. However, analytics is much more than keywords; and, there’s a lot of great information in there that can help drive better…

Please visit Search Engine Land for the full article.

Behavioral Targeting data management platforms day-of-week demand side platforms Device Targeting display advertising Google display network Google: AdWords location data paid search programmatic display query-level data real-time bidding search advertising Search Engine Land targeting time-of-day time-of-year Uncategorized

Targeting: AdWords Vs. Google Display Network Vs. Programmatic Display

David Rodnitzky

Search engine marketing’s meteoric rise over the last decade is due, in large part, to the superiority of query-level targeting as compared to other online advertising channels. The targeting edge that SEM once held, however, may be slipping. Indeed, for many advertisers and many verticals, SEM may…

Please visit Search Engine Land for the full article.