Yahoo parent sues Mozilla for replacing it with Google as Firefox default search
Mozilla countersues and says that poor Yahoo search quality caused Firefox to lose market share.
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Report: Customer satisfaction with search drops, in social Google+ beats Facebook
ACSI rankings are based on survey of nearly 5,000 US consumers.
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Yahoo 2016 Year in Review: ‘2016 Election’ top search term & ‘Election Day’ No. 1 news story
Yahoo says “Donald Trump” ranked as its second most popular search of the year, while “Hillary Clinton” barely made the top 10.
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Yahoo is using display ads to drive search traffic for competitive terms
Ads link directly to search results for terms across a number of competitive verticals.
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Yahoo testing new search bar with logo on the right, not the left
Days after Verizon announces it will acquire Yahoo, Yahoo is testing a new search bar at the top with a missing logo at the left.
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Renegotiating Search Deal, Yahoo And Microsoft Extend Deadline
Negotiations likely to yield new terms for Search Alliance.
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Yahoo Search Adds A Mortgage Calculator
Now both Yahoo and Google have search based mortgage calculators. The last one to hold out is Bing.
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Yahoo Loses Share As Some Firefox Users Return To Google
Yahoo gives Google back some of the gains won after Firefox deal.
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Google Is Practically Begging Firefox Users To Switch Their Default Search Engine
A new message above Google’s search results is the most visible attempt yet at getting Firefox users to switch back to Google.
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Yahoo’s Search Share Drops For First Time Since Firefox Deal Began
Yahoo couldn’t maintain gains from previous months and small “switchback” losses to Google likely to erode share more in the coming months.
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Yahoo Gains Share And Query Volume In Latest comScore Search Report
Firefox deal powers second straight month of growth for Yahoo search.
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Yahoo Wants To Syndicate Search To 600,000 Mobile Apps
Flurry gives Yahoo massive mobile reach and developer access.
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Firefox Deal Continues To Boost Yahoo As US Search Share Grows Again In January
Switchbacks to Google aren’t happening says metrics firm, which recorded new gains for Yahoo.
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Google Suggesting Firefox Users Change Their Search Engine & Home Page
Yahoo won the deal to be the default search engine in Firefox in November; now after losing some search share, Google’s fighting back.
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Yahoo Search Testing Google’s Search Results Design?
Is Yahoo copying Google’s search results design? Here is a test Yahoo Search interface which looks just like Google’s search results page.
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Report: Yahoo Search Losing Firefox Users Who “Switchback” To Google
Relying on recently released StatCounter data we previously reported Yahoo search gains in the wake of the Firefox “default search” deal announced earlier this year. However a subsequent analysis by RKG’s Mark Ballard argues that many Firefox 34 users are switching back to Google…
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What Yahoo’s Firefox Deal Tells Us About Paid Search In 2015
Has Firefox’s switch to Yahoo as the default search engine impacted PPC campaigns? Contributor Mark Ballard from RKG examines the data.
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Report: Yahoo Search Share Up After Firefox Deal, Google Down
According to new data from StatCounter, Yahoo has seen a nearly 2 point search market share gain in the US in the past month. Attributing it to the recent Yahoo-Firefox default search deal, StatCounter reported that Yahoo had a share of 10.4 percent vs…
Yahoo Rolls Out Search For Its Android Launcher Aviate
In February, I wrote that the glaring omission from Yahoo’s Android launcher and “intelligent homescreen” Aviate was a search box. Now it has one. Yesterday Yahoo announced that it’s rolling out search on Aviate (for Android 4.0 and above): Search on Aviate is your gateway…
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Yahoo Sees Big Search Bump From Firefox “Default” Relationship
Last month Yahoo announced that it was replacing Google as the default search engine in the next/latest version of Firefox: Firefox 34. That position is now paying dividends for Yahoo according to new data from StatCounter released earlier today. The analytics firm said that “Yahoo search was…
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