Everything small businesses need to know to launch a campaign on Amazon
This infographic by Businessfinancing.co.uk breaks down each Amazon ad product and provides tips for getting started with your first Amazon ad campaign.
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Five ways to target ads on Google that don’t involve keywords
Tactics to test within Google Ads if you want to expand your digital advertising strategy beyond keyword targeting, without venturing beyond Google.
The post Five ways to target ads on Google that don’t involve keywords appeared first on Search Engine Watch.
Managed Placements As An Underrated Way To Build A High-Performing GDN Campaign
This article will show you how to boost your display campaigns by using managed placements to target very specific audiences.
Post from Maria Raybould
Fresh Out Of The Oven: Contextual Tastes Way Better Than Cookies
In recent years, using cookie data in behavioral targeting strategies has been heralded as a game-changer by online marketers. A large part of this attention is focused on data management platforms (DMPs) that enable behavioral targeting through the use of cookie data to categorize a user’s…
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Why Vertical Search Is Threatening Google’s Reign
Until recently, Google has dominated search. It has been the main stomping ground for consumers looking to buy products, visit sites, or conduct research. However, the nature of search is changing, especially on mobile devices. My own search behavior i…