2014 SEO Roadmap: Adopting Semantic Markup
In Google’s relentless pursuit of organizing the world’s information, the most exciting shift we’ve seen over the last year is about its ability to understand the “meaning” behind content (via the Knowledge Graph) and queries (via its Hummingbird algorithm update). In…
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How To Troubleshoot Authorship Issues: Step by Step Flowchart
In October, I spoke at SMX East about some of the opportunities and challenges when implementing Google Authorship. At about the same time, a good friend of mine reached out to me with her authorship issue. While she appeared to have authorship markup …
Structured Data Superstars @ SMX East
Structured data has become a hot topic over the past year or so, and at SMX East, the room was packed for the Structured Data Superstars session. Evan Sandhaus of the New York Times kicked it off with a very impressive look at how the Times spent the l…
Google Authorship Launches Within Image Search
Today at SMX East, Google’s Pierre Far told the audience Google launched a small update to authorship by adding authorship rich snippets to Google Image Search. To see it, go to Google Images and search for named of people who may have authorship. Click on the image and if the image has…
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10 Reasons Why Search Is In Vogue: Hot Trends In Semantic Search
Search is strongly featured in the all-important September issue of Vogue, which includes a 10-page layout of models wearing Google Glass, along with an in-depth feature on Yahoo CEO, Marissa Meyer, looking simply stunning and chic. Google Glass and th…
Google Adds Automatic Authorship With Google+ Sign In
Google announced an even easier way to get your picture into the Google search results by adding automatic author attribution through Google+ signin. Google has integrated Google+ Sign-In with Google’s authorship program. Now if you sign in to WordPress.com with Google, the the articles you publish…
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Google’s Data Highlighter Adds Support For Book Reviews
Google has quietly added support for book reviews rich snippets with the data highlighter tool. Pierre Far from Google announced it on his Google+ page saying “you can now use Data Highlighter to tell us about pages on your site that have book reviews.” That means you can now mark up…
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Google Introducing “In-Depth Articles” To Search Results
Google is rolling out “in-depth” articles this morning. We previously wrote about the test when it appeared a couple of months ago. In-depth articles exist for a wide range of topics (e.g., censorship, secret societies, e-waste, Legos, Taylor Swift) and call out longer-form content from…
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Google: Authorship Bug Affects “Very Few Sites,” Actively Working On A Fix
Google has confirmed that there are current issues with displaying authorship rich snippets on “very few sites.” A Google spokesperson told us “it’s something we’re actively working on” but that “it affects very few sites” on the Internet. This is a…
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Measuring The Effect Of Semantic Markup On Your Search Traffic
There’s a lot of buzz these days around the wonderful world of Schema, semantic markup, and rich snippets — much of it centered around the increased click-through rates from SERPs and other amazing SEO benefits such markup provides. But, once you’ve added the markup to your website, how…
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Google Displaying Company Google+ Logos In Search Results With & Without Rel Publisher
Google is now showing Google+ logos and icons for company profiles in the rich snippets portion of their search results listing. Ross Hudgens spotted the Google+ icon displayed next to the search result for the company’s listing. Rel=publisher markup is not required for the logo to show up. I…
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Preview Google’s New Structured Data Dashboard Beta
A couple weeks ago, we reported Google opened up invite requests to join a beta of the structure data dashboard. I signed up immediately and yesterday, I, along with other webmasters received my welcome email to take a look at the report. To sign up, you can do so at over here – I am […]
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Google’s Cutts Talks Structured Data Beta, Mobile Site Speed Need, Penalty Notices To Get Example Links & More
Last night at SMX Advanced, Google’s head of search spam, Matt Cutts was on stage to answer questions about Google search and webmaster topics with Danny Sullivan. We covered the session in live blog format and we pulled out several key points. Of all my years watching Matt Cutts talk, I…
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Google Testing “In-Depth Articles” Search Results, A New Rich Snippet?
Dr. Peter Meyers, the Marketing Scientist at Moz, formerly SEOmoz, tipped us off to a new Google search interface test. It appears Google is testing showing “in-depth articles” in the search results for local queries. In the screen shot below, Pete triggered these results by searching…
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Google’s Matt Cutts: Web Spam Benefits From Using Rel=”Author”
A new video by Google’s head of search spam, Matt Cutts, talks about how potentially using rel=”author” structured data can help Google’s web spam team improve search quality. Matt Cutts explains that moving from the anonymous web to a web with identity helps Google…
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Google Adds Structured Data Markup Helper Tool
Google announced today a new, fun and useful tool to help webmasters markup their webpages with schema structured data. Structured data markup can help a webpage enhance its search listings by adding rich snippets to the search results page. Google ann…
Google’s Hunger For Structured Markup
Google is keen for structured markup — to put it mildly. In the not-too-distant past, I wrote about Google’s Data Highlighter for event data, a tool which allows webmasters to indicate structured data for events without having to actually mark up the site’s HTML code. It has the…
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Google’s Data Highlighter Supports 6 New Data Types
Google has quietly added support for six additional data types to the data highlighter rich snippet markup tool they introduced back in December. Google initially launched a visual rich snippet markup tool in December to allow less tech-savvy webmaster…
Google Continues To Experiment & Expand Authorship
If one theme was abundantly clear at SMX West in March, it was the question over the importance of authorship and how it might impact future rankings in Google. During the “What’s Needed For SEO Success In 2013 & Beyond?” panel, I asked Matt Cutts if Google planned to expand authorship credit…
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No, Publishership Isn’t Coming Soon To Google Search To Join Authorship
There are expectations in some quarters that publishers will soon be able to have their logos showing up in Google in the way that authors can have their pictures appear. But, Google says there are “no plans” for some type of “publishership” to go live similar to the way it…
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