SMB marketing survey finds only 3% use outside agency or vendor
Messaging and SEO seen as most effective digital tactics, Snapchat easiest to execute
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Data: Consumers grow more demanding, impatient as brands fall behind
Smartphones and social media have created a short-attention-span consumer that brands have increasing difficulty satisfying.
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Report: Customer satisfaction with search drops, in social Google+ beats Facebook
ACSI rankings are based on survey of nearly 5,000 US consumers.
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Data: Google monthly search volume dwarfs rivals because of mobile advantage
Google likely has 30+ billion queries per month across platforms.
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Survey: 60 percent of voice users want more “answers” and fewer search results
Making calls, searching, texting and map lookups were the most common use cases for voice.
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Billions served: PC search is down but query volume is way up for Google
Mobile searches now constitute between 50 and 60 percent of queries in the US market.
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Survey: Local search marketing top channel for SMBs, but many not tracking ROI
The paradoxical findings suggest many SMBs are making assumptions about marketing effectiveness without actually measuring.
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Report: Nearly 60 percent of searches now from mobile devices
Hitwise examined hundreds of millions of queries across 11 key categories.
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Contradicting other data, Compete says search traffic growing on the desktop
Firm argues number of searchers and searches per user have grown significantly on the PC since last year.
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Google developing keyboard for iPhone in hopes of boosting search volumes [report]
Keyboard part of a larger strategy to boost engagement with search on mobile devices.
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Data show that search query volumes on the PC peaked in 2013
Three years ago was the high-water mark for desktop search.
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Since 2013 Bing’s Share Up 5 Points, Ask & AOL Going Way Of The BlackBerry
January US desktop search rankings from comScore were released yesterday. There was almost no movement in the numbers from the previous month; Bing and Ask gained a tiny fraction of a point each. For the major search engines, total query volume was up …
Yahoo Loses Share As Some Firefox Users Return To Google
Yahoo gives Google back some of the gains won after Firefox deal.
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Yahoo’s Search Share Drops For First Time Since Firefox Deal Began
Yahoo couldn’t maintain gains from previous months and small “switchback” losses to Google likely to erode share more in the coming months.
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Yahoo Gains Share And Query Volume In Latest comScore Search Report
Firefox deal powers second straight month of growth for Yahoo search.
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Yahoo Sees Big 1.6 Percent Monthly Search Share Gain At Google’s Expense In New comScore Data
Measurement firm comScore just released its December search market share report for the US. Last week the firm mistakenly posted the data early and quickly depublished the page. In the earlier release comScore showed Google losing 0.5 percent points vs…
Google Overtakes Traditonal Media To Become Most Trusted News Source
According to survey data from the 2015 Edelman Trust Barometer search engines (read: Google) have overtaken traditional media as the most trusted source of news globally. Last year search engines were just behind traditional media but have now overtaken them. This “trust gap” is most…
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Google Still Doing At Least 1 Trillion Searches Per Year
Company is sticking with figure it gave in 2012 but stresses it’s “over” that amount. How much over, Google’s not saying.
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Google Down Slightly, Bing-Yahoo Up In October comScore Search Report
Google saw its share of the US search market drop slightly in October, while both Bing and Yahoo saw corresponding gains. That’s according to comScore’s October 2014 search engine rankings. ComScore estimates Google’s US market share at an even 67 percent for October, down from…
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First Half Ad Revenue: Search Dominates PC Ads But Not Mobile
The IAB has released its first half 2014 digital advertising revenue figures. Total US digital revenues grew 15 percent compared with a year ago to $23.1 billion. Total second-quarter revenues were roughly $11.7 billion. Paid search was the largest single category of online advertising, though its…
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