How Did You Come Up With My PPC Budget?
Updated By: Meghan Evans
Whether you’re venturing into PPC for the first time or consider yourself an industry-pro, setting a PPC budget is critical. At Seer, we often get questions from clients about how we’re calculating our PPC budgets. Do we make it up?…
The post How Did You Come Up With My PPC Budget? appeared first on Seer Interactive.
PPC advertising: Eight questions your boss will ask
Trying to convince your boss that PPC is the right move for your business? Here are eight PPC advertising questions she’s likely to ask you.
The post PPC advertising: Eight questions your boss will ask appeared first on Search Engine Watch.
Complete guide to keyword research for SEO
A complete, detailed guide to keyword research for SEO, including where to begin and what tools you’ll need.
Reliable search volume data: a glimmer of hope
While poking around in the Google AdWords keyword research tool recently, I noticed something that made me do a double take.
Google’s Keyword Planner tool just became even more inaccurate
You’re probably familiar with the Keyword Planner tool, which is one of the best sources we have to spot opportunities and make the business case for an investment into paid or organic search campaigns.
SEO for Etsy: three tips to improve your store’s search visibility
Optimizing your Etsy store and products will help you stay visible whether customers search on Etsy or Google.
Shhhhh! Don’t tell anyone but SEO tools are great for market research and completely free
SEO isn’t anything new, there are very few people involved in marketing who don’t have some appreciation of how you might need to make an active effort to appeal to the search engines.
Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports
Half-way through this post, you’ll seriously wonder why you’ve spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. When you are done reading the post, you’ll be super mad that your marketing strategy is not more influenced by your competitor’s data! Such is the power of being able to proactively identify […]
Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports is a post from: Occam’s Razor by Avinash Kaushik
A Defense Of Broad Match For SEM
“A Sunday Afternoon on the Island of La Grande Jatte” by Georges Seurat is a renowned work of art that currently sits in the Art Institute of Chicago. You’ve probably seen it at some point or another. It’s known for its size (almost seven feet tall and over ten feet wide) and its style…
Please visit Search Engine Land for the full article.
Mastering PPC: How Did You Come Up With My Budget?
What a coincidence that we both have the same New Year’s resolution for 2014: to crush it with PPC advertising. To do that, we determined a budget to pay for our PPC efforts. Management may ask – how did you decide on the budget amount? Luckily, Google and Bing have tools that provide cost estimates. […]
How to use Keyword Planner for small languages
Last month I wrote about the problems with finding a trustworthy search volume for small languages using Google Keyword Planner. Here is an update.
Post from Agnete Tøien Pedersen on State of Digital
How to use Keyword Planner for small languages
Can we trust Google Keyword Planner?
While we mourn the loss of the Google Keyword Tool, we need to ask ourselves if the new Keyword Planner is trustworthy or not…
Post from Agnete Tøien Pedersen on State of Search
Can we trust Google Keyword Planner?
Can we trust Google Keyword Planner?
While we mourn the loss of the Google Keyword Tool, we need to ask ourselves if the new Keyword Planner is trustworthy or not…
Post from Agnete Tøien Pedersen on State of Digital
Can we trust Google Keyword Planner?
How to Use The Keyword Planner — The New Keyword Tool From Google AdWords
Last month, Google quietly began rolling out the AdWords Keyword Planner to select AdWords accounts last month. In typical AdWords fashion, one of the biggest overhauls of the Google Keyword Tool ever went almost unnoticed! This new keyword tool combines elements of two existing keyword…
Please visit Search Engine Land for the full article.