Seven tips to squeeze more revenue from Google Shopping Ads
Even when Google removed the right-side ads in February, it didn’t dare touch the highly popular right-side Shopping ad (previously PLAs) unit for shopping results.
Guide to mobile menu UI: bold buttons and intuitive types of navigation
Whether a mobile site uses a hamburger icon, menu button or alternative forms of navigation, it is critical that it stands out.
eCommerce usability: the ultimate guide
Usability is an important part of holistic SEO. It influences bounce rate, time on page, and a lot more user-related things. These all have an effect on your website’s SEO. Optimizing usability is important for all sites, but even more for eCommerce sites. Apart from user-testing, you can optimize online shops by looking at best practices. See how […]
How to increase customer engagement with mobile wallets
One method of connecting with users on mobile which most brands likely wouldn’t consider is using mobile wallets.
Friday Infographic: The Success of Zalando
An example of a successful eCommerce website is without a doubt Zalando. They have grown like crazy in the last few years. An overview of how.
Post from Bas van den Beld
Five ways to use local SEO even when you don’t have a physical premise
How can a business stand out in local SEO with no physical premise? Is it even possible?
Google launches imported call conversions
If the internet killed the phone call, the smartphone has revived it.
M-commerce: has the mobile web finally won?
Not only are more smartphone users purchasing with their mobile devices, but more people are choosing to make those purchases via mobile web rather than via mobile apps.
Seven ways to make your boring product page sizzle
I have some bad news: you are probably missing out on a lot of sales. Why? Because your product page is not effective enough.
Six ways Pinterest is becoming serious about visual search
Pinterest is slowly transforming into a powerful visual search engine and its latest features hint of a promising future.
Ask Yoast: Facebook or Adwords advertising?
If you want to give your products or events that extra push, should you promote them on Facebook? Or would it be better to use Adwords to drive traffic to your site? If you would have to choose, perhaps because of a limited budget, which one should you pick, Facebook or Adwords? At Ask Yoast we received a question from someone who […]
Eight key improvements from an ecommerce site relaunch
Ecommerce site Simply Hammocks relaunched a few months ago, and has so far achieved some impressive results.
Crafting the perfect shop category page
The one page that often seems to be forgotten in the optimization of eCommerce sites is the shop category page. We see this in our website reviews almost every week. In this article, I’d like to break down the elements of a perfect category page. The shop category page: just a regular page The shop category […]
How to use images to bring real world credibility to your digital presence
We all know the importance of imagery, especially on mobile. However, the focus on icons and the fear of oversized pages has caused many designers to forget the power of pictures.
SEO for Etsy: three tips to improve your store’s search visibility
Optimizing your Etsy store and products will help you stay visible whether customers search on Etsy or Google.
Cross channel marketing: three tips from our customer journey report
One of the biggest problems marketers have today is in dealing with the changing nature of the customer journey and figuring out how they should plan their cross channel marketing strategies.
Why retail needs to prepare for digital transformation
Digital transformation is disrupting industries whether we like it or not. But is the retail sector as prepared for this as it needs to be?
Five ways to improve the retail customer journey online and in store
The Digital High Street 2020 Report calculates that more than £150bn of retail sales are now influenced by digital.
Why Marketers Need to Know About Conversational Shopping
In March 2016, Google announced it was developing a new piece of functionality for search called ‘conversational shopping’, centred around the act of purchasing through your mobile device by issuing voice commands. Joana Ferreira discusses what you need to think about as it rolls out.
Post from Joana Ferreira
Checkout page UX
The last step in an online buying process is always the checkout page; your website’s cash register. It consists of a number of steps that lead to a completion of a purchase. In this post, we’ll discuss the things you can improve, from the UX of your shopping cart to a thank you page. We’ll […]