Google Testing New AdWords Site Search Extension
A new flavor of AdWords form extensions has been spotted. It’s a site search box, and according to Google, this test is related to the drop-down navigation extension seen in August. Users can perform an internal site search of the advertiser’s web site right from the search results….
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Debate: Do Single Product PLA Ad Groups Strangle ROI?
Building out Product Listing Ad campaigns in Google AdWords with single product or single SKU ad groups has become a fairly common practice. The idea being that isolating each product into its own ad group gives advertisers more control over which item…
Three AdWords Remarketing Features You Must Test Now!
Ally Malick and I recently co-hosted a webinar on paid search tactics & measurement for ecommerce clients with RJ Metrics. Part of that discussion involved three remarketing features in Google AdWords which they have been promoting as Remarketing 3.0. While our focus was on ecomm advertisers, not all of the features are specific to just them. […]
Is An Affiliate Hijacking My Ad?
If you’re running a PPC campaign, you may occasionally see fluctuations in performance for brand campaigns but not be sure what’s causing them. Sometimes it’s due to increased competition or changes you may have made in the account overall. One factor to consider is affiliate hijacking which can be a common issue PPC accounts face […]
Thought Google Analytics was all about SEO? Think again.
Within his recent LinkLove presentation, Will Critchlow talked about this idea of becoming a ‘full stack marketer’ and it’s an idea that resonates here at Distilled and the kind of direction we are working towards as a company. When it Continue reading »
The Future of Search
Welcome to the World of Tomorrow! Sorry…had to be done. I’m here at eConsultancy’s Future of Digital Marketing conference where our very own Mr Will Critchlow is presenting his thoughts on the Future of Search. As the chances of all of Continue reading »
Applying Behavioural Economics to Digital Marketing
Behavioural economics is a powerful field of study that can teach digital marketers a lot about optimising online experiences for customers and prospects.
Post from Barry Adams on State of Search
Applying Behavioural Economics to Digital Marketing
Link Building for Big-Name Brands
Link building is clearly not a one-size-fits-all endeavor. Strategies have to take into consideration each client’s industry, customer, and brand itself, so things can get complicated rather quickly. Throw into the mix a name brand client that is especially concerned about aesthetic and brand fit, and typical “go to” tactics aren’t really going to cut […]