Fospha as TikTok’s New Measurement Partner
Understanding media performance in digital marketing is like navigating a maze that constantly changes. The emergence of platforms like TikTok has revolutionized how brands connect with their audience, adding layers of complexity and opportunity. However, with regulatory changes such as GDPR and iOS 14.5 updates, eCommerce brands are now facing a growing challenge: gaining clear […]
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Insights to empower 2023 ecommerce strategies
Discover four tips retailers and advertisers can use to boost conversion, improve ROAS (Return on Ad Spend), optimize price, and build successful ecommerce strategies in 2023
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How to Find Ecommerce Marketing Support That’s Right for Your Business
This post was written by: Chelsea Tyler, Chad Gingrich, John Alexander, & Kurtis Nysmith
Online shoppers are savvier than ever these days. Ecommerce giants have paved the way for customer expectations with lightning-fast site speeds, clean user experiences, and super simple checkout processes.…
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How To Do Ecommerce Keyword Research
Every digital marketer knows getting new eyes on your products is essential to growing any Ecommerce business, but accomplishing this can be easier said than done.
These tips will set you and your Ecom site up for SEO success, breaking down how to find…
Five ways to innovate your ecommerce sales funnel
If you are seeing your sales numbers stagnant, it is a good idea to analyze and innovate your sales funnel prior to attempting to bring in more traffic.
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Ecommerce during the COVID-19 pandemic: How to turn challenges into online growth opportunities
The COVID-19 pandemic has caused knock-on effects on almost every aspect of our lives. The retail industry is no exception: 2020 has seen a 26% increase in online fashion sales as a result of consumers drastically shifting their buying habits towards digital channels. Many companies have been forced to respond innovatively, with the birth of […]
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Four common SEO problems with Shopify and how to fix them
Chief Executive of Go Up Ltd, Edward Coram-James shares his advice on overcoming some of Shopify’s most commonly cited SEO problems.
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The relation between ecommerce, SEO and SEM
Every brand’s needs are different and require a unique combination of SEO, SEM, and ecommerce. Marketers assess a brand’s goals and capabilities to determine what programs are necessary but how will they achieve goals and what data is required to achieve these goals?
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Image SEO: Best practices and tips for optimization
CannonDesign’s Vice President, Communications Director shares some key image SEO tips and best practices to help you use images as an asset in your SEO strategy.
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Leveraging customer data and AI to drive ecommerce growth in 2021
Qubit’s Chief Revenue Officer Tracey Ryan O’Connor discusses pandemic-related ecommerce growth and the takeaways brands should consider this year
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Eight simple steps to write epic product descriptions that boost conversions
A well-written product description plays a major role in moving customers through your sales funnel. We have broken down techniques to write epic product descriptions.
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Eight great ways to audit your ecommerce site’s SEO
If you are unsure about what’s the best way to optimize your ecommerce site? This list answers your question with eight ways to improve your ecommerce store’s SEO.
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Four expert digital marketing strategies to convert bottom-funnel prospects
The bottom of the funnel is all about the nudge, where creativity matters more than the intensity. CEO of Over The Top SEO helps you convert bottom-funnel prospects with these top strategies.
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Search in 2021: Five must knows for advertisers and marketers
2021 is set to be one of the most interesting years for search yet. Adthena’s VP of Marketing highlights five must-knows for marketers and advertisers.
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How to use XPath expressions to enhance your SEO and content strategy
How do you streamline research to produce content that addresses customers’ top questions and product concerns? Look no further than XPath Expressions. Catalyst’s Brad McCourt explains how XPath Expressions used in conjuncture with ScreamingFrog can be used to collect insights that fuel expert, authoritative, and trustworthy (E-A-T) content creation.
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SEO takeaways from 2020: A review of the most unusual year for search
A review of SEO and search engine updates in 2020 right from Google, Baidu, Bing, DuckDuckGo, GIPHY, and more. Plus, a bonus list of key SEO trends for 2021.
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How brands should meet customers in their new (virtual) reality
Brands are increasingly providing online shoppers with great virtual interactions. Here’s how to create compelling marketing around these evolved websites.
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Search engine saturation: The ever evolving SERP and how brands are responding
The marketing world has had massive changes and search engine saturation has hit the lowest level in 11 years. What does it mean for brands and ecommerce businesses?
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SMB’s guide to marketing: Stand out and boost sales during the holidays
Learn from small business digital marketing expert Steffen Schebesta on how to stand out from the competition and drive sales during the holidays.
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