How to use heatmaps to level up your content marketing game
Heatmaps help you uncover less effective content and redesign it to improve the overall performance of your marketing campaigns.
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Five SEO tips that capture holiday attention and boost sales
Between the Q4 rush, the abbreviated weeks due to bank holidays, and having to juggle a litany of “real world” holiday prep, the holidays can often leave us feeling like we have more work than there are hours in the day. Victorious’ Director of SEO shares five tips that can benefit your 2020 as well as 2021 holiday marketing strategy.
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How to use content marketing to boost ecommerce conversions and user experience
From in-depth guides to how-to videos, these content marketing strategies can help boost your ecommerce site’s user experience and get customers to buy.
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How social media influence 71% consumer buying decisions
What’s the impact of social media on consumer buying decisions? How does social media buying look today? How can it change in the future? Founder and CMO at SEO PowerSuite and Awario, Aleh Barysevich answers all these questions.
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Five SEO tips to dominate local search this holiday season
Jim Yu, Founder and CEO of BrightEdge highlights five great ways your business can use local SEO to dominate search and translate it into sales this holiday season.
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2020 Ecommerce Holiday Game Plan
What is the Holiday Retail Guide?
Each year, Google releases a Holiday Retail Guide that uses learnings from past years to allow your team to be fully prepared for this year’s holiday season.
Shoppers are looking for online solutions more than ever these days, so it is important for your retail team to be proactive in planning for the holiday season.…
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How to Get Featured in a Holiday Gift Guide
This post was written by: Larissa Williams & Samantha Gower
If you’re in the Ecommerce space, chances are you’ve been planning for the holidays since the summer; this is an online retailer’s Superbowl after all. And while Santa has been busy making his list, online publications and businesses have been hard at work compiling holiday gift-giving guides.…
The post How to Get Featured in a Holiday Gift Guide appeared first on Seer Interactive.
UX Checklist Series: Ecommerce Design
In the wake of COVID-19, digital strategies are more important than ever before. When it comes to Ecommerce sites, your online store is your moment to prove value to potential customers. It’s your platform to stand out in an oversaturated digital landscape, and as such, you need to quickly prove quality, value, and credibility.…
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Four digital marketing strategies to prepare for a wild holiday season
Digital marketing is critical this year as consumers do their holiday shopping online. Here’s how to adjust your strategies to reach your audience.
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Leveraging Coupons & Coupon Code Data from Google Analytics
What are the Benefits of Offering Coupon Codes for Ecommerce Sites?
In this economy, couponing could be more important than ever. Not only do they help people save money during the actual purchase, but they are also an excellent opportunity for companies to retain a price conscious customer at a critical point in their shopping experience. …
The post Leveraging Coupons & Coupon Code Data from Google Analytics appeared first on Seer Interactive.
PageRank sculpting: How to get more from your links
LinkGraph CTO, Manick Bhan, discusses how PageRank sculpting with internal links and A/B testing is a powerful strategy to improve rankings for high-value landing pages.
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The Dos and Don’ts of Ecommerce Marketing in 2021
Let’s take a look at some of the dos and don’ts of ecommerce marketing in 2021 you can start implementing as the end of the year approaches.
Post from Travis Jamison
How to use super-resolution and improve onsite image quality
There are pros and cons to super-resolution, but if it makes sense for you, here’s a step-by-step guide on how to implement it.
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SEO in the second half of 2020: Five search opportunities to act on now
Jim Yu shares five search opportunities you’ll want to have your eye on as you strategize for the rest of 2020 and beyond.
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Seven important metrics to measure content marketing ROI
ROI is an effective way of determining marketing success, but B2B marketers aren’t crazy about it. What metrics can they use to measure content marketing returns?
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Foolproof guide to optimizing Shopify for SEO
Higher SERP rankings translate to greater organic traffic to your ecommerce site. Learn how to optimize Shopify for SEO through this step-by-step guide.
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The impact of Coronavirus on digital marketing and effective solutions
A quick look at some strategic steps that can help your digital marketing and ecommerce efforts during Coronavirus times.
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Traffic Arbitrage: How Coupon Sites Cause Friction In Your Customer’s Experience
The Costs of Saving Money
Customers love to save money. Brands love to offer promotions and discounts. It’s a harmony as good as peanut butter and chocolate. Yet coupon sites can interfere with this delicious combo.
B2C site owners should consider solutions that:
- Allow for less friction
- Allow for more control of the brand and shopping experience
- Increase the likelihood of brand loyalty
What are Coupon Sites?
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Nine tips to increase the average order value (AOV) of your ecommerce store
Know what average order value (AOV) is through a simple formula. Tips to increase the AOV of your own ecommerce store and eventually earn more revenue.
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Ecommerce marketing this Independence Day will be tricky: Four must dos
Evelyn Johnson discusses how businesses need to stay sensitive to peoples’ sentiments as they try to drive their ecommerce marketing campaigns home.
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