Luxury marketing search strategy, Part 2: Strategies and tactics

Marketing for luxury goods is a highly competitive space. Here’s a full guide of how to craft SEO strategies and tactics to maximize those results.

The post Luxury marketing search strategy, Part 2: Strategies and tactics appeared first on Search Engine Watch.

Four visual design cues ecommerce marketers should use in 2019

80 percent of marketers use visual assets in their content marketing. Practical examples on how to create visually appealing design cues for audiences.

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[VIDEO] Taking Down a Titan: How Brands Can Fight & Win in the War Against Amazon

Since starting my role as the eCommerce Strategist at Seer, I’ve been approached many times by both team members and clients alike — all about Amazon. In the twenty-minute video below, I’ll break down:

  1. Why Amazon is a Titan
  2. Where Amazon’s inefficiencies are
  3. What we can learn from brands who’ve successfully taken them on

🎥🎥🎥

WATCH VIDEO:

Don’t stop there!

The post [VIDEO] Taking Down a Titan: How Brands Can Fight & Win in the War Against Amazon appeared first on Seer Interactive.

eCom in the Wild: Ritual Vitamins

As a marketer, I’m always impressed when a brand is able to target me and move me through their funnel to the point of conversion. Having an in-depth knowledge of marketing, I’ve often avoided marketing campaigns because I know the strategies and tactics they’re employing on me, and I’m often critical of their execution (or feel like I’m being manipulated into purchasing).…

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How to: Add and improve related products in WooCommerce

WooCommerce is an exceptionally powerful, customisable retail CMS plugin for WordPress. As it’s WordPress, some organisations tend to reject it in favour of more complex platforms like Magento. While that’s probably a better choice for larger enterprise retailers, you’d be surprised by how much WooCommerce has to offer, especially for start-up retailers. With that said, […]

The post How to: Add and improve related products in WooCommerce appeared first on Builtvisible.

Prototyping automated product feeds for retailers

I was recently faced with the problem of creating a series of automated product feeds for a retail client. The requirement – deliver a feed in .csv format that contains updated stock and pricing information from 3rd party sites. In this case, from a group of supplier websites for items that aren’t held in the […]

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Ask Yoast: How to use video testimonials?

Using testimonials on your site (the right way) is always beneficial, whether your goal is more sales, or more subscribers, etc. Providing social proof that your product or blog is awesome will help convince people that giving your their money or time is worth their while. While you can certainly use written testimonials, video testimonials […]

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Where Amazon is Headed: A Quick Synopsis from the Q2 Earnings Report

Amazon recently released their Q2 earnings report, listing what they’ve accomplished in the last quarter. At Seer, we’re continually monitoring Amazon to understand how our clients might be impacted by their expansions into new industries.

Here, we’ll highlight where Amazon is most focused on expansion: voice, groceries, fashion, and international*.

The post Where Amazon is Headed: A Quick Synopsis from the Q2 Earnings Report appeared first on Seer Interactive.