All about Google’s knowledge panels

Last week, Google announced a new feature in their knowledge panels. You’re now able to verify your branded or personal panel and add or change some of the information in it. But what exactly are knowledge panels? Are these useful? Should your company have one?  I’ll tell you all about it in this post! What […]

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SEO for faceted navigation

Faceted navigations are popular on ecommerce sites because they allow users to refine a large selection of products down to a more specific selection, helping them quickly find exactly what they’re looking for. However, the effects of faceted navigations on organic performance are often overlooked, leaving large-scale ecommerce sites with a set up that either […]

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Addressing site quality – why building great content isn’t enough

Over the last couple of years, there’s been a real focus on improving the search experience through quality-focused algorithm updates. Google’s making it harder for sites with a high ratio of low quality indexable pages to perform well organically. If your site has thin, low quality, low relevance pages, performance will inevitably suffer – now […]

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How to Compete with Amazon: Win with Guided Selling

Amazon’s dominance is growing. They’re projected to be the first $1 trillion dollar company within the next 12 months. Amazon has the power to shatter company stocks with just a press release, and 64% of American households have an Amazon Prime membership while 56% of all product searches begin on Amazon.

The post How to Compete with Amazon: Win with Guided Selling appeared first on Seer Interactive.

Ask Yoast: Preparing for the General Data Protection Regulation (GDPR)

Maintaining a website is hard work, and to do it right, you have to be skilled in many things: writing, editing, SEO, marketing (if you own a business) and perhaps even a bit of coding, to name but a few. But that’s not all. If you handle and collect the data of your site’s visitors, […]

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Retailers: Improve your category pages before building links to your site

Or, as I like to put it: sort out your category pages for an easy win. The default response to most SEO ranking challenges is “we need more links”. It’s often an uncontested view; and one I hear often. Much of the time, you may feel obliged to compensate with more links, but you’re really […]

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Pricesearcher: The biggest search engine you’ve never heard of

If you ask Siri to tell you the cost of an iPad near you, she won’t be able to provide you with an answer, because she doesn’t have the data. Until now, a complete view of prices on the internet has never existed. Enter Pricesearcher, a search engine that has set out to solve this problem by indexing all of the world’s prices.

Ask Yoast: Content on product category pages

Optimizing your product pages and product category pages can cause a bit of a dilemma. You want your products to shine, so they’re the first thing people notice, and in this regard, a picture usually says more than a 1000 words. On the other hand, you need to add sufficient textual content to help you […]

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Ask Yoast: Dealing with holiday gift sets after the holidays

With the holiday season now mostly behind us, many owners of online shops are probably still recovering from this very busy time. Many businesses offer special, holiday-themed products and gifts during this season. But how to handle the product pages of holiday gift sets after the holidays are over? Even if the gift set or […]

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