Google asking dissatisfied searchers to submit questions manually in the search results
If Google doesn’t have content for your query, it may ask you to help content creators to make content that will eventually rank for your query.
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Google updates mobile-friendly test, rich results test tools to better support JavaScript sites
Is your site heavily built in JavaScript? No worries. Google just updated two of its popular tools to support it.
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Demoed at Google I/O: AMP cache URLs showing publisher’s URL instead of Google AMP URL
Want to see how the new AMP URLs work in search? Google demoed showing the publisher’s URL over the Google AMP cache URL.
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Google Assistant takes center stage at I/O, search takes a back seat
Search only mentioned twice in a nearly two-hour keynote that saw a long list of announcements.
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Google Image Search updates guidelines, adding structured data, speed and more
Google has finally refreshed content for its image search publishing guidelines.
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Ask the SMXpert: Keyword research and copywriting
Contributor and SMXpert Christine Churchill answers keyword research and copywriting technique questions from attendees who participated in the SMX West 2018 Keyword Bootcamp.
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Beyond keywords: What really matters in SEO content
Going beyond keywords to write high-quality content that attracts new customers and is SEO-friendly is the way to go, says contributor Jessica Foster. Here she shares eight ways to create content that satisfies people and engines.
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New AMP features announced for geotargeting content, as well as some GDPR support
The Accelerated Mobile Pages project released a new “amp-geo” component and full support for the “amp-consent” component which may help some publishers address GDPR compliance
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Link building is complicated: A rebuttal
Contributor Andrew Dennis (kinda) disagrees with a previously published SEL article and offers his view on why link building may be difficult.
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Ask the SMXpert: Google manual penalties explained
Have you ever gotten a manual penalty from Google? It’s no fun. Contributor and SMXpert Kaspar Szymanski shares answers and insights on how to avoid getting another ‘love note’ in the future.
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Google voice-enables movie-ticket buying with Fandango
Enhanced capability is likely a preview of many similar Google Assistant integrations to come.
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Where to find ideas for content your audience will love, look at and link to
If you’re looking for new, inspirational and trendy content ideas, consider using sites that provide answers and solutions, says contributor Jeremy Knauff. Here are 5 good places to start.
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Google updates recipe markup for Google Search & Google Assistant
Google requires that the recipeIngredient and recipeInstructions properties for recipes work on Google Assistant.
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How to turn a boring email into an irresistible link pitch
Getting people to open, read and act on your email is tough, but Contributor Gisele Navarro gives you an edge with 20 phrases that keep people reading and eventually linking to your content.
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The ultimate guide to bot herding and spider wrangling — Part Two
Next up in a series on bots and why crawl budgets are important, Columnist Stephan Spencer explains how to direct the engine bots to what’s important on your site and how to avoid common coding issues.
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Searcher intent: The secret ingredient behind successful content development
Contributor Dave Davies takes the guesswork out of determining what type of content will resonate with an audience by creating Excel formulas to help determine what a searcher may be looking for.
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Let’s face it — clickbait works. Here’s how to use it to your advantage
Hook people with a creative title using the right words as “bait,” and searchers will click your links, says contributor John Lincoln. Here are 9 examples of successful titles that encourage better click-through rates.
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Google involved in Supreme Court case that may change class-action damages awards
The question before the court involves ‘cy-près’ and whether it was OK for plaintiffs’ attorneys to allocate settlement money to their own law schools.
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Is responsive web design enough? (Hint: No)
Contributor Kris Jones explains why having a responsive web design is a great first step but combining AMP with a PWA design is better.
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First batch of Google mobile-first indexing notifications goes out today
Achievement unlocked! Google has begun sending out mobile-first indexing notifications to webmasters.
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