‘SEO Snippets’ — new Google video series to help webmasters & SEOs
The new series will address frequently raised issues in the webmaster forums.
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4 things SEO professionals should do consistently
Columnist Jeremy Knauff shares his vision for how to improve the SEO industry through transparency, knowledge-sharing and stronger relationships with clients.
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Google confirms mid-December search ranking algorithm updates
As the updates continue to roll out, early indications suggest disruptions in mobile SERPs, sites with no schema data & those relying on doorway pages being most impacted
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Google launches new Rich Results testing tool with some rebranding
In addition to the new testing tool, Google is grouping all the names for these types of search results into the name “Rich Results.”
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Data bug with Google Search Console’s Search Analytics report
The AMP filter, specifically for AMP non-rich results impressions and clicks, may show incorrect data for your site.
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Google offers advice on how to get ready for the mobile-first index
Check your log files to see if you see an increase in smartphone Googlebot activity, it may be a sign your site is now in the Google mobile first index.
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Optimizing for Hanukkah: Sometimes it’s still strings, not things
Google has grown smarter at recognizing variant spellings of the same entity, but columnist Paul Shapiro observes that it’s not perfect yet.
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How to generate links that drive traffic, not just ranking
Links are a crucial element of search engine optimization, and columnist Kevin Rowe believes that long-term SEO success relies on building links that drive real traffic.
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Google: Fundamentals of writing meta descriptions don’t change with longer search snippets
Google has officially commented about what webmasters should focus on when writing meta descriptions after Google extended their search result snippets.
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Bing announces AI-powered new ‘intelligent search’ features
None of the features or changes is disruptive, but they collectively point to the fact that search evolution is accelerating.
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Google bringing the Assistant to tablets and Lollipop Android phones
The move comes against the backdrop of accelerating virtual assistant usage and intensifying competition.
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Google Search Console beta adds 12+ months of data to performance reports
After a few years of promises, Google is finally providing longer-term data in Google Search Console — well, the beta version of Search Console.
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Visualizing your site structure in advance of a major change
Making big changes to your website structure? Columnist Dave Davies shares a data visualization method that can help you predict what effect your proposed site structure changes will have on SEO performance.
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Compare 13 leading SEO platforms
SEO software comes in many shapes and sizes, from rank-checking tools and keyword research toolsets to full-service solutions that manage keywords, links, competitive intelligence, international rankings, social signal integration and workflow rights a…
Google revamps its SEO Starter Guide
This is the first update of the SEO starter guide in several years.
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A balanced approach to data-driven SEO
SEOs have access to massive amounts of data, and columnist Ryan Shelley asserts that we must learn how to overcome information overload and focus on what drives results.
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Have a question about Will Ferrell? Google may show you a video response directly from him
Google is serving up selfie videos from celebrities answering frequent questions about themselves.
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Yahoo parent sues Mozilla for replacing it with Google as Firefox default search
Mozilla countersues and says that poor Yahoo search quality caused Firefox to lose market share.
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Google’s latest search updates brings more content to Featured Snippets & Knowledge Panel info
“Search is not just about answering your questions — it’s also about discovery,” writes Google product manager Michael Galvez.
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Links: To speed or not to speed
Want to build links faster? Julie Joyce discusses which tasks can be sped up and which can’t.
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