Google’s Matt Cutts: Websites Using ccTLDs Should Contain Content Relevant To The Specific County Code
In his latest video, Google’s head of search spam Matt Cutts addresses whether or not it is a good idea for a website to use a ccTLD (country code top level domain) as a novelty domain. The video was a response to the question: As memorable .COM domains become more expensive, more developers…
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Link Building Outside The Box: Outreach & Content Refreshing
Link building is a staple of most SEO campaigns. Some methods are scalable and automated, while others are similar to old-school public relations. One thing most can agree on is that methods always need to adapt to keep up with opportunity and algorith…
Google Warns Against Large-Scale Guest Posting, Advertorials & “Optimized Anchor Text” In Press Releases
Google has quietly updated the link schemes document under their Webmaster guidelines to add large-scale guest posting, advertorials and optimized anchor text in articles or press releases to the list of types of links that violate their guidelines. Th…
Bienvenue En France: How To Do Search Marketing With A French Flavor
A while back, Rand Fishkin of Moz visited Paris for the SMX conference held there. One of the things he mentioned to me was how surprised he was at some of the misconceptions that exist. “Paris doesn’t live up to any of its stereotypes,” he said. “There’s dog crap on…
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Slick New Overhaul Brings Rank Tracking Back To Raven Tools
Late last year many Raven Tools users were surprised to find that Search Engine ranking data had been removed. Under pressure from Google, Raven yanked the SERP data and focused the tool on helping SEOs and Internet Marketers with analyzation tools. Well Raven users that have missed the tracking…
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Google’s Matt Cutts On Hidden Text Using Expandable Sections: “You’ll Be In Good Shape”
In the latest video answer from Google’s Matt Cutts, the head of Google search spam, Matt answers a question about “hiding” text in JavaScript/AJAX-like expandable menus. Matt said that generally this practice is acceptable within Google’s webmaster guidelines, if and only…
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Google Continues Censoring Piracy Related Search Suggestions By Blocking Grooveshark
TorrentFreak reports Google has added another web site to the piracy block list for their instant search suggestions. The site is named Grooveshark, which is a popular free music streaming service. Google would not comment specifically about Grooveshark but told TorrentFreak, “our algorithms…
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SPONSOR MESSAGE: Enterprise SEO Tools 2013: A Buyer’s Guide
In this Buyer’s Guide, learn about the latest trends, opportunities and challenges facing the market for Enterprise SEO Tools. Drawing from interviews with industry leaders and their customers, this report profiles vendors in the SEO Tools marketplace and what you need to look for in an SEO…
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Google News Showing Old Stories As New: A Google Bug Or Publisher Hack?
Last week I reported on the Search Engine Roundtable a huge array of complaints from Google News publishers and searchers that some news outlets are showing old stories in Google News but they are appearing as breaking new stories. The example I gave w…
To Build Better Links, Stop Focusing On The Bad Ones
Over the past year, I confess that I’ve spent way more time digging into bad links than good links. I’ve conducted audits with the specific goal of finding problems — not finding links to emulate or identifying awesome links that the client should go to great lengths to keep….
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Google’s Matt Cutts: Duplicate Content Won’t Hurt You, Unless It Is Spammy
Duplicate content is a huge topic in the search engine optimization (SE)) space, heck, we even have a category devoted to the topic. But should we worry about it? Google’s head of search spam, Matt Cutts, said he wouldn’t stress about it – that is, unless it is spammy duplicate…
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Long Tail Content For SEO — 2013 & Beyond
There was the old way of doing SEO for the long tail. It worked for a long time, and lots of people made lots of money doing it. But those days are gone. What was the old way, you ask? In a nutshell: Research a long list of long-tail keywords Create a …
Five Steps To Clean Up Your Links Like A Techie
You’ve been in business for many years. You may have done it all on your own, or you may have enlisted the aid of unscrupulous SEO “services” to built links for you. Either way, you may be wondering whether you need to conduct a link clean up. This column contains a five-step…
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Leveraging Search Algorithms In A Semantic Search World
Innovation velocity in the search world is causing knowledge graphs to become increasingly sophisticated and ubiquitous. In light of that, it is imperative that semantic Web groups and SEO groups maintain a frequent and open communication. The SEO of the future will need to have a strong…
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Build B2B Brand Awareness, Not Links
Given the ample warning and increased transparency Google provided in advance of Penguin 2.0, it surprises me that B2B search marketers still blew up the forums about being penalized for link spam after it hit. There’s no reason webmasters should not have cleaned up their act before the…
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Link Building Campaign Design: How To Scale Outreach Today
“Scaling link building” is a buzzword that died a slow but well-deserved death over the course of the last several years. Panda, Penguin and common sense were nails in the coffin for many wild link building schemes advertised as “cheap and scalable.” But, if you’re…
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Google Confirms Panda Update Is Rolling Out: This One Is More “Finely Targeted”
This morning I noticed a possible Panda update was rolling out, one that seemed to be “softer” in nature than the previous updates, where many webmasters who were originally hit by the algorithm are now claiming recovery. Google has confirmed a Panda update is rolling out and this…
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Google: Authorship Bug Affects “Very Few Sites,” Actively Working On A Fix
Google has confirmed that there are current issues with displaying authorship rich snippets on “very few sites.” A Google spokesperson told us “it’s something we’re actively working on” but that “it affects very few sites” on the Internet. This is a…
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A Deep Dive Into Google’s Image Carousel And Knowledge Graph Results
Perform a Google search for [depeche mode members]. Not long ago, you’d get something that looked like the image below (plus a few images of a video to fill out the universal search results). Today, the search results look like this: Google is transitioning from universal search…
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Google’s Matt Cutts: Linking 20 Domains Together Likely A “Cross Linking Scheme”
A common question I see from webmasters and SEOs is how many sites in my network can I link together without getting in trouble. Google’s head of search spam, Matt Cutts, answered a question on that topic in a recent video which asked “If I have 20 domains, should I link them all…
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