2013 Google Ranking Factors From Netmark
Yesterday we covered the 2013 ranking factors from SearchMetrics, now let us share with you the Google ranking factors from a different company named Netmark. You can learn about Netmark’s methodology for determining these ranking factors over here and you can see all the ranking factors over…
Please visit Search Engine Land for the full article.
SearchMetrics Releases Their SEO Ranking Factors Post Penguin 2.0
The folks at SearchMetrics have released their SEO ranking factors for 2013. This is their ranking correlation study they worked on for the past 3-months, right after the second-generation Penguin update was pushed out by Google. The key takeaways from…
Google Update Underway: But For Payday Or Panda?
There appears to be an update underway, one that will be rolling out over a “multi-week” timeframe according to Google’s head of search spam, Matt Cutts. The update was announced by Matt on Twitter in response to a question about why some of the search results look spammy. Matt…
Please visit Search Engine Land for the full article.
Google Logo Celebrates 161st Birthday Of Spanish Architect Antoni Gaudi
Today’s Google homepage is dedicated to Spanish architect Antoni Gaudi, the leader of Catalan Modernism. Born in 1852, Gaudi’s hometown in Catalonia, Spain is rumored to be Reus or Riudoms. An artist of many trades, including ceramics, stained glass, wrought ironwork forging and…
Please visit Search Engine Land for the full article.
The Problem With Identifying Problem Links
Since the last Penguin update, there has been a lot of chatter about examining your link profile in order to identify bad links. Whether you’ve been hit by that update or your site remains unscathed (for now), the potential danger of “unnatural” links is top of mind. Many people…
Please visit Search Engine Land for the full article.
Preview Google’s New Structured Data Dashboard Beta
A couple weeks ago, we reported Google opened up invite requests to join a beta of the structure data dashboard. I signed up immediately and yesterday, I, along with other webmasters received my welcome email to take a look at the report. To sign up, you can do so at over here – I am […]
Please visit Search Engine Land for the full article.
How To Evaluate A Potential Website Acquisition
There are a number of things to take into consideration when buying a website. For purposes of this article, I don’t mean the usual business considerations such as price, terms, etc. Let’s dig into how you need to look at this from an SEO perspective. You can also use this thinking to…
Please visit Search Engine Land for the full article.
Bing Experiments With Social Search By Adding New Bing Boards To Search Results
Bing announced today that they are adding a new social element to their search results with the introduction of Bing Boards. Currently being created by, “…a small group of food and lifestyle bloggers, experts and social influencers,” the Bing Boards are a collection of images,…
Please visit Search Engine Land for the full article.
Google Advice On When To Submit Reconsideration Request & How To Clean Your Link Profile
Google posted a new article today answering common questions about submitting reconsideration requests and managing your backlink profile. Google Search Quality representatives, Kaspar Szymanski and Uli Lutz, co-authored the article, going through the …
3 Principles Of Future-Focused, No-Surprise Link Building
Link building doesn’t really fit the mold with the rest of the online marketing world. It’s unique and always changing. Even after trying to understand it, most marketers still don’t get it, and many SEO agencies don’t even want to touch it. That’s because link building is a moving target…
Please visit Search Engine Land for the full article.
Search, Answers & Knowledge Graphs Galore
Google is leveraging the knowledge graph brilliantly, while others have their own version of knowledge graph search. As the knowledge graph changes the SERPs, Google is pushing adoption of semantic technology, gradually replacing its traditional SERPs based on links. The search giant’s…
Please visit Search Engine Land for the full article.
Google Changes Ranking Advice, Says Build Quality Sites Not Links
On May 27th, Google has quietly updated the rankings article within the Google Webmaster Help documentation. The change is to keep Google consistent with their general change in messaging that content is what webmasters should focus on, not links. Prev…
Homepage Sliders: Bad For SEO, Bad For Usability
One of the most prevalent design flaws in B2B websites is the use of carousels (or sliders) on the homepage. Carousels are an ineffective way to target user personas, which ends up hurting the site’s SEO and usability. In fact, at the recent Conversion Conference in Chicago, about 25% of the…
Please visit Search Engine Land for the full article.
Google Officially Launches Knowledge Graph Carousel For Local Search
After reporting yesterday that the Google Knowledge Graph Carousel was showing up more frequently and for a wider variety of searches, a Google+ post today announced the official launch of Carousel for local search results. According to the announcement, when a user searches for …
Please visit Search Engine Land for the full article.
Google Webmaster Tools “Links To Your Site” Reporting Bug
Last week, we began seeing complaints of the Google Webmaster Tools “Links To Your Site” report showing 80% or less of the number of links that should be displayed. Yesterday I noticed the issue the issue myself and today, Google confirmed this is a reporting bug. In short, tons of…
Please visit Search Engine Land for the full article.
Is Link Building Dead? 3 Tips For Link Builders Post-Penguin 2.0
”We’ve detected that some of the links pointing to your site are using techniques outside Google’s Webmaster Guidelines….” For enterprise SEOs, receipt of this notification is usually followed by a deep, sinking feeling in your chest. You check your keyword head-terms…
Please visit Search Engine Land for the full article.
From Microdata & Schema To Rich Snippets: Markup For The Advanced SEO
Last week, I attended the SMX Advanced session, “From Microdata & Schema To Rich Snippets: Markup For The Advanced SEO,” moderated by Elisabeth Osmeloski with speakers Marcus Tober, founder of Searchmetrics Inc., Julia Gause, Director of SEM for Scripps Network and Stephan Spencer,…
Please visit Search Engine Land for the full article.
Google’s Matt Cutts: Stock Images Do Not Impact Search Engine Ranking
Google’s head of search spam, Matt Cutts, said in a recent video that using stock images from a stock image web site has no impact on rankings. The question was, “Does using stock photos on your pages have a negative effect on rankings?” Matt’s answer was very short, he said…
Please visit Search Engine Land for the full article.
Google Knowledge Graph Carousel Sightings Becoming More Frequent Within A Wider Variety Of Searches
While the Google Knowledge Graph Carousel was launched nearly a year ago, more reports are confirming Carousel image displays appearing more often and for a wider variety of categories in SERPs. The Carousel display shows results in an image-focused fa…
Google Webmaster Tools Adds Google Tag Manager Verification Support
The Google Webmaster Central blog announced you can now use a new method to verify your site with Google Webmaster Tools. Now, you can use Google Tag Manager‘s container snippet code to verify your site with Google Webmaster Tools. To verify your unverified site with Google Tag Manager, go to…
Please visit Search Engine Land for the full article.