Google Authorship Beyond Webpages
In last month’s post about authorship, I shared that Google has been experimenting with inferring authorship for PDF documents in addition to webpages. This piqued my curiosity to see if any other indexable filetypes could also have inferred authorship. Microsoft Office Files PowerPoint files…
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Mobile Site Configuration & The Vary HTTP Header
Yesterday, Google announced more changes to the Google mobile search algorithm, which we can expect to roll out shortly. This update is intended to improve the search experience for mobile users by “address[ing] sites that are misconfigured for smartphone users” — presumably by…
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RKG Launches SEO Forecasting Tool & Pilot Program Offering Insight On ‘Not Provided’ Query Data
On the heels of acquiring Nine By Nine Blue along with their search analytics Blueprint software, digital and search marketing firm RKG announced today a new SEO predictive forecasting tool to be added to the Blueprint software suite. In addition to the newly added SEO solution, RKG is launching a…
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Google’s Matt Cutts: Same Ad To Organic Ratio As Google, You’re Safe From The Top-Heavy Alogrithm
At SMX Advanced tonight, Google’s head of search spam, Matt Cutts announced that if you have the same or less ads than Google does in their search results, then you are safe from their top heavy algorithm. In short, if your ad to organic ratio is the same or less than what you see in […]
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Google’s Cutts Talks Structured Data Beta, Mobile Site Speed Need, Penalty Notices To Get Example Links & More
Last night at SMX Advanced, Google’s head of search spam, Matt Cutts was on stage to answer questions about Google search and webmaster topics with Danny Sullivan. We covered the session in live blog format and we pulled out several key points. Of all my years watching Matt Cutts talk, I…
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Google Structured Data Dashboard Beta
Google’s head of search spam, Matt Cutts, announced at SMX Advanced a new beta application is testing within Google Webmaster Tools named the Structured Data Dashboard. The new dashboard will show webmasters more errors and reporting based on their schema, rich snippet and structured data…
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Google: Site Speed Penalty Coming To Mobile Web Sites
Google’s head of search spam, Matt Cutts, announced at SMX Advanced that Google is likely going to roll out a version of the site speed ranking factor for mobile sites. Back in 2010, Google said site speed is a ranking factor. Google’s Matt Cutts said expect something similar to come to…
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Google Webmaster Notifications Now To Show Example URLs
Google’s head of search spam, Matt Cutts, announced at SMX Advanced that starting in the next day or so, Google Webmaster Tools notifications will now include example URLs of problem areas. For example, if you receive a manual penalty for unnatural links, Google will provide a few sample…
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Google’s Panda Dance: Matt Cutts Confirms Panda Rolls Out Monthly Over 10 Of 30 Days
At SMX Advanced, Matt Cutts, Google’s head of search spam, announced that the Panda algorithm is still being updated roughly every month but that update is rolled out slowly throughout the month. It is like a Google Dance, but in this case, a Panda Dance. What happens is Google will run the…
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Google Pay Day Loan Algorithm: Google Search Algorithm Update To Target Spammy Queries
Google has officially launched a new search update to target “spammy queries” such as pay day loan, pornographic and other heavily spammed queries. Matt Cutts, Google’s head of search spam, announced this on Twitter saying “We just started a new ranking update today for some…
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SMX Advanced Live Blog: You&A Conversation With Matt Cutts
Day one of our SMX Advanced show is almost over, but there’s one last session still to come: the traditional “You & A with Matt Cutts” keynote session. Search Engine Land’s founding editor, Danny Sullivan, will be sitting down for a lengthy chat with Matt Cutts, the…
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Google: Pages With Bad Mobile SEO Won’t Rank As Well In Future
Google announced this morning they are rolling out search ranking changes to help recognize common mistakes webmasters make with their mobile configurations and auto-correct them in the search results. Google’s Yoshikiyo Kato and Pierre Far said: To improve the search experience for…
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3 Reasons Why Deploying Hreflang Shouldn’t Be An Auto-Reflex!
I apologize for talking yet again about hreflang — but there is an important point I really want to make for those working in geo-targeting. For some, “hreflang” is becoming an auto-reflex, and that’s definitely not helping their international success. Allow me to explain…
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Link Building & The Power Of The Customer
With the growth of social networks and the ability to instantly tell the world how you’re feeling, we’ve watched power shift from brands to consumers. No longer can companies simply rely on their marketing to do the talking — they now have to rely on what their customers are…
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Is Being Found Part Of Your Social Media Strategy?
Successful communication is all about getting the right message in front of the right people at the right time. In the first part of this two-part series on search and social media sites, I noted the undeniable importance of social media as evidenced b…
Now Updated: The Periodic Table Of SEO Success Factors
Two years ago, we released ”The Periodic Table Of SEO Ranking Factors.” Now we’re back with an update. We’ve introduced some new elements, adjusted a few rankings and given the table a more encompassing name, The Periodic Table Of SEO Success Factors. Clicking on the image…
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What’s Changed With The Periodic Table Of Search Engine Optimization
We’ve updated our Periodic Table Of SEO Success Factors that was created in 2011 to add several new elements, drop a few, broaden it to include “success factors” rather than just “ranking factors” and adjusted weightings of several elements on the table. For those…
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Google’s Matt Cutts: Web Spam Benefits From Using Rel=”Author”
A new video by Google’s head of search spam, Matt Cutts, talks about how potentially using rel=”author” structured data can help Google’s web spam team improve search quality. Matt Cutts explains that moving from the anonymous web to a web with identity helps Google…
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Monetizing Site Search Queries
I believe that once everyone starts thinking clearly again after the last round of Penguin updates — focusing on their business rather than on ways to game the system or mass produce activities that are not scalable — we can get down to action that can actually move the needle. One such…
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3 Ways To Break The Link Building Block
We’ve all been there — that moment in any link building campaign where you hit a wall. There are so many things that you want to do, but there is so little time or buy-in to do them that you settle on just doing the things you need to do. That sucks. It gets tedious, […]
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