Google testing an answers carousel within the search results snippets
Publishers and webmasters might not like this new feature Google is testing.
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It’s time to change your SEO reports!
SEO reports are often really useful… for SEO professionals. Columnist Greg Gifford asserts that if you want to truly prove the value of your services to your clients, you have to tie your reports directly to their bottom line.
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Google tests ‘notable moments’ carousel in knowledge graph cards
Check out this new feature Google is testing in the knowledge cards. It looks like a timeline of notable events.
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Google will stop using the old AJAX crawling scheme in Q2 2018
Googlebot will render the #! URL directly, making it unnecessary for the website owner to provide a rendered version of the page.
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Google officially increases length of snippets in search results
Company says change is meant to provide more descriptive snippets.
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8 simple ways to utilize a blog to improve SEO results
Is your blog living up to its full potential? In this beginner-level how-to, columnist Joe Goers explains several ways to utilize your blog for SEO gains.
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Four brand-building activities that lay the foundation for SEO
Columnist Brian Weiss explains why a strong brand is necessary to ensure that your SEO efforts can reach their full potential.
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My 12 most important SEO metrics to monitor
How do you measure success within your SEO campaigns? Columnist John Lincoln shares the key metrics he tracks.
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Google book search now includes audiobook results
Search results will show books available on audiobook apps.
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SEO SWOT Analysis: Focus your efforts in areas that deliver results
Wondering where to start with your SEO strategy? Columnist Marcus Miller explains how to identify your business’s strengths, weaknesses, opportunities and threats to determine where best to direct your search marketing efforts.
The post SEO SWOT Analysis: Focus your efforts in areas that deliver…
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Google adds a donate button directly into search for US-based nonprofits
Google says it started with organizations that have opted in via its Google for Nonprofits initiative and hopes more nonprofits will join.
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The changing SERP: Understanding and adapting to dynamic search results
Search results have become more personalized and dynamic over the years, creating a more challenging SEO environment for search and content marketers. But columnist Jim Yu shows how these changes can create opportunities for those willing to do the wor…
Google Trends now shows data for YouTube search, Google Shopping, News search & Image search
Google says it aims to open up more data to show what’s being searched around the world.
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Google launches new Google Finance features in search and drops the portfolio feature
Check out the new Google Finance, which means many will lose the “portfolio” feature in the old Google Finance.
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Google warns webmasters not to use misleading event markup
Google can penalize your website if you use event markup in a misleading manner.
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Looking to get out of the SEO business? Good!
The SEO industry is becoming more difficult than ever, and columnist Jeremy Knauff explains why that is a great thing for the industry as a whole.
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A site migration SEO checklist: Don’t lose traffic
Planning a site migration? Columnist Pratik Dholakiya’s helpful guide will ensure that you cover all the SEO bases to make the transition as smooth as possible.
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How to keep your staging or development site out of the index
You generally wouldn’t want your staging site appearing in search results, so how can you prevent Google from indexing this content? Columnist Patrick Stox offers some tips.
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Google home page search box now shows you recent searches by default
Even former Google search executive Matt Cutts calls this new Google search behavior “super annoying.”
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When SEO isn’t your SEO problem
Even the greatest SEO strategy won’t succeed if you can’t implement it properly. Columnist Casie Gillette discusses common client obstacles and how to overcome them.
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