Google’s Cutts On SEO Industry Misconceptions: Updates, Revenue Goals & Link Building Obsession
Google’s head of search spam, Matt Cutts released another video today named What are some misconceptions in the SEO industry? In short, Matt outlined three topics in this five minute video. (1) SEOs confuse algorithm updates with data refreshes. (2) Panda & Penguin algorithms are not…
Please visit Search Engine Land for the full article.
“Text Link Ads” Was Latest Hit By Google’s Actions Against Link Sellers
On May 15th we reported that Google targeted yet another link selling network that resulted in several thousand penalties. Google’s head of search spam, Matt Cutts, has revealed which link network was the target via Twitter last week. The target was one of the oldest and arguably the most…
Please visit Search Engine Land for the full article.
Big Brand SEO & Penguin 2.0
Taking a broader look at Multinational SEO, though, throws up particular issues for the big brand sites out there, and I though that in light of the upcoming Penguin 2.0 update confirmed by Matt Cutts recently it would be useful to look at particular a…
Google Adds Structured Data Markup Helper Tool
Google announced today a new, fun and useful tool to help webmasters markup their webpages with schema structured data. Structured data markup can help a webpage enhance its search listings by adding rich snippets to the search results page. Google ann…
How to Counter Your Ignorant Boss’ Misconceptions About SEO
Any in-house SEO professional (or consultant) who has been in the industry for even a short time has likely had to dispel misconceptions and inaccuracies about SEO to a senior manager, budget holder or client. These misconceptions can often be so embedded that they result in an underfunded,…
Please visit Search Engine Land for the full article.
Video: Google’s Matt Cutts On Advertorials & Webmaster Guidelines
Google’s head of search spam, Matt Cutts, posted a new video today on YouTube clarifying Google’s stance on Advertorials and “native advertising.” Advertorials are editorial-like content that is published because an advertiser has paid the publication to publish the story or…
Please visit Search Engine Land for the full article.
Removing URLs From The Index In Bulk
Need to remove URLs from the index? For a small number of URLs, this can be a relatively straightforward process — when you are dealing with thousands or tens of thousands, it can be a lot more complex, especially if you feel a great deal of urgency about the matter. This is what I am […]
Please visit Search Engine Land for the full article.
Communicators, Take Note: The Deplorable State Of Social Search Is Changing
The rate at which people share information (profound and profane alike) on sites like Facebook, Twitter and YouTube is staggering. 137 million status updates per day appear on Facebook, 230 million tweets are shared per day on Twitter and 72 hours of v…
8 Keys To A Successful Local Business Website
A company website is the core of most local businesses’ online presence. In fact, more than half of all SMB online marketing service dollars are spent on the Web presence category, including Web design and hosting, according to a Borrell Associates study released late last year. Yet, despite its…
Please visit Search Engine Land for the full article.
Bing Officially Releases Bing XML Sitemap Plugin 1.0
After releasing a preview of the Bing sitemap plugin a few months ago, Bing is ready to officially launch the Bing XML Sitemap Plugin 1.0 to the public. This sitemap plugin allows webmasters to easily create XML sitemap files for their web sites that c…
Penguin 2.0 Losers: Porn Sites, Game Sites, & Big Brands Like Dish.com & The Salvation Army
Google’s fourth Penguin update — what the company is calling Penguin 2.0 — hit last night, and less than 24 hours later we’re already getting a first chance to look at what sites might be considered “losers” in terms of search visibility. In a nutshell, the list…
Please visit Search Engine Land for the full article.
Still Seeing Post-Penguin Web Spam In Google Results? Let Google Know.
Google’s next generation Penguin update is now live and webmasters and SEOs are carefully assessing how this update has impacted their web sites. Google is assessing things as well, how this has impacted the search results, search quality and searcher satisfaction. Google’s head of…
Please visit Search Engine Land for the full article.
Programming Data Collection for SEO Research
Last month I showed you three tricks I use when gathering data on websites. I used these techniques to download web pages into a local folder. In and of themselves, these procedures are not SEO; however, a search engine optimization professional working on a large or enterprise website ought to…
Please visit Search Engine Land for the full article.
Google’s Hunger For Structured Markup
Google is keen for structured markup — to put it mildly. In the not-too-distant past, I wrote about Google’s Data Highlighter for event data, a tool which allows webmasters to indicate structured data for events without having to actually mark up the site’s HTML code. It has the…
Please visit Search Engine Land for the full article.
Penguin 4, With Penguin 2.0 Generation Spam-Fighting, Is Now Live
The fourth release of Google’s spam-fighting “Penguin Update” is now live. But Penguin 4 has a twist. It contains Penguin 2.0 technology under-the-hood, which Google says is a new generation of tech that should better stop spam. Matt Cutts, Google’s head of search spam,…
Please visit Search Engine Land for the full article.
Site Command Limited To 30 Results? Google Says A Temporary Domain Clustering Bug
Over the past day or so, we’ve been seeing reports that some of us can replicate ourselves, where the site command (i.e., site:www.domain.com) in Google was limited to only showing 30 results. The rumors were that with the recent domain clustering change Google pushed out this week has…
Please visit Search Engine Land for the full article.
Non-Descriptive Labeling Can Hurt Your SEO & Site Usability
Those who work in the B2B sector have probably seen non-descriptive labeling used on just about every site they’ve worked on. Such labels may include title tags, URLs, H1 tags or navigation labels. Aside from irritating users, poor labeling practices will also hurt your site’s SEO. The…
Please visit Search Engine Land for the full article.
Study: TV Networks Not Ranking In Key SERP Positions, Losing Valuable Search & Traffic Opportunities
After evaluating the organic search performance of America’s most popular television networks, SEO research firm RankAbove discovered a majority of the networks are missing out on significant search and traffic opportunities. The study examined four key areas of search, including keywords,…
Please visit Search Engine Land for the full article.
Where Have All The Linkers Gone?
A unique combination of factors is having a profound effect on the “link graph” being created today, with many implications for those of us in the content publicity/link building field. First and foremost among these factors is the “device effect.” The device effect means…
Please visit Search Engine Land for the full article.
Google’s Data Highlighter Supports 6 New Data Types
Google has quietly added support for six additional data types to the data highlighter rich snippet markup tool they introduced back in December. Google initially launched a visual rich snippet markup tool in December to allow less tech-savvy webmaster…