Google Flights gets a redesign in time for the holiday season
The new design for Google Flight search makes it easier to find cheaper flights, says Google.
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Why consistent marketing can pay big results for small industrial manufacturers
Sometimes the key to success in SEO and online marketing is just being consistent. In her beginner-focused how-to, columnist Dianna Huff provides some tactical advice for those managing digital marketing for small manufacturing websites.
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Is the featured snippet bubble bursting?
What’s going on with featured snippets? Columnists Brian Patterson and Chris Long share data which suggests that Google may be testing a reduction in SERP answer boxes.
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SEO + UX = Success
These days, SEO best practices include consideration for the user experience (UX). Columnist Sherry Bonelli explains how SEO and UX work together to help both search engines and users.
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Private blog networks: A great way to get your site penalized
Columnist Kevin Rowe explains what private blog networks (PBNs) are, how to identify them, and why you should steer clear.
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The final recrawl analysis: A powerful and important last step after implementing large-scale SEO changes
You’ve crawled your client’s site, identified the SEO issues and fixed those issues in staging. Great job! But columnist Glenn Gabe shares why recrawling the site is critical once your SEO changes have been pushed live.
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Google will require AMP and canonical pages to match as of February 1, 2018
Though AMP isn’t a ranking signal, non-compliant pages won’t appear in Top Stories or other AMP-specific slots in search results.
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Choosing an enterprise SEO platform
With hundreds, thousands, tens of thousands, and even millions of pages, sites, social conversations, images and keywords to manage and optimize, enterprise SEO has become increasingly complicated and time-consuming. Using an enterprise SEO platform ca…
Google tries to bring more transparency to news content with help from The Trust Project
Google will display indicators to help distinguish between quality journalism and false information in search and elsewhere.
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Google aims to make apps for Google Assistant more functional and discoverable
It also enables users to start a task on Google Home and complete it on a smartphone.
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Google adds new features to its job listings search tool released earlier this year
Salary, location and application details are now included directly in job listing search results.
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Google News adds new referral URL source that publishers should begin tracking
Google tells publishers to add news.url.google.com to the Google News referral tracking sources.
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Bing launches 2017 Black Friday ads, expands list of delivery services for package-tracking search feature
Bing also announced new weather and sports-related search updates and a photo contest.
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SEO in 2018: What’s hot, what’s not?
Voice search. AMP pages. Gap analysis. Algorithm updates. Local SEO. SEO is constantly changing, and what worked well last year may not work at all now. With new technologies and new rules constantly evolving, it’s critical to stay on top of the latest developments. In this webinar, we’ll sit down…
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Google Manual Actions: Frequently asked questions and their answers
Contributor Kaspar Syzmanski addresses some of the most commonly raised questions and issues regarding Google penalties.
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3 strategic goals SEO consultants should fulfill
Columnist Ryan Shelley discusses the three essential goals any SEO campaign must achieve: visibility, traffic and ROI.
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3 case studies of duplicate content consolidation
Columnist Chris Long shares examples of how he addressed duplicate and similar website content to improve organic search performance for his clients.
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Voice search: Content may be king, but context is queen in the new voice-first world
Yext VP of Industry Insights Duane Forrester discusses his new e-book, “How Voice Search Changes Everything,” and what marketers can do to adapt and compete.
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CEO who forged court order to get Google to remove defamation faces prison
Contributor Chris Silver Smith tells the lamentable story of a sophisticated reputation attack and a victimized company led to take desperate steps to recover.
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Local ranking factors study finds reviews, organic SEO best practices boost local visibility
This is the second year of the LocalSEOGuide ranking factors study, performed in conjunction with UC Irvine.
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