Google changes info command search operator, dropping useful links
The info search operator is the latest Google search feature to have changed, possibly for the worse.
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Has AI changed the SEO industry for better or worse?
Columnist Jayson DeMers explores the impact of Google’s shift toward machine learning and discusses what the future will look like for search professionals.
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Google adds new knowledge panel to provide information about news publishers
In an effort to combat fake news and equip searchers with more data about news sources, Google has released a new publisher knowledge graph.
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Why real human users are the key to the best links for you
Overthinking metrics? Julie Joyce explains why real human users are the key to modern-day link awesomeness.
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Google promises to improve accuracy of tweets shown in search results
After misinformation surfaced in the Google search results under the Twitter section for the Texas church shooter’s name, Google has promised to make changes.
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Target the right keywords — for Google AND your clients
Columnist Greg Gifford illustrates the importance of educating your clients on different types of keywords and when to target them.
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US court orders Google not to comply with Canadian court’s order delisting search results
The US court agreed with Google that implementation of the Canadian court’s ruling would violate US laws, including the right to free speech.
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How we hacked the Baidu link submission script for better indexation
Baidu’s Link Submission Script is a great way to help Baidu index your content, but it can create some potential SEO issues. Columnist Hermes Ma shares an improved version of the script that is more SEO-friendly.
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Google News to deprecate old RSS feed URLs on December 1, 2017
Do you subscribe to Google News RSS feeds? Well, you may have noticed that they appear to be completely broken now.
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Google rolling out new curved mobile search results interface
Are you seeing a new look for the Google mobile search results page? You are not alone!
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The four pillars of an effective SEO strategy
Search engine optimization (SEO) can be complex, but columnist Marcus Miller simplifies it by breaking down its key elements into four main categories.
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Pleas…
The SEO ‘do more with less’ cookbook
How do you get the most out of your SEO program with limited resources? Columnist Bobby Lyons outlines his strategy for using analytics data to find areas of the site that, if improved, could drive additional revenue for the business.
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Siri, Safari and Google Search: What does it mean for marketers?
Columnist Jim Yu explains how Apple’s recent announcements and updates to Siri and Safari have had a major impact on the search marketing industry.
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‘Ask Me Anything’ with Google’s Gary Illyes at SMX East
Have questions about Google’s stance on organic rankings? On featured snippets? On the mobile-first algorithm? Get answers in contributor Eric Enge’s recap of this informative session at Search Engine Land’s recent conference.
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13 outdated SEO tactics that should terrify you
In the spirit of Halloween, columnist Jeremy Knauff shares some frighteningly outdated SEO tactics that simply won’t die!
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Google searches now correspond to user location instead of domain
Users can still change their search settings to select a country service if desired.
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Tips to troubleshoot your technical SEO
Stumped by a technical SEO issue? Columnist Patrick Stox has some tips and tricks to help you diagnose and solve some common problems.
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All Google Manual Penalties Explained from SMX East
Eric Enge shared insights at the “All Google Manual Penalties Explained” session.
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Google’s mobile-first index has rolled out for some sites & will be implemented very slowly
Gary Illyes from Google would not give us any timelines, but the rollout of the mobile-first index is going well, and a blog post about the process should be out soon.
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SEO Ranking Factors in 2017: What’s Important and What’s Not
What are the most crucial search engine ranking factors these days? Panelists at SMX East discussed their findings and provided practical advice for putting this data into action.
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