How to use a podcast to create smart and usable content
In the last of this three-part series, Contributor Sherry Bonelli says a podcast might be an audio file, but you can create unique written content from it to help with your branding and SEO efforts. Here’s how.
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Google announces new job posting guidelines & requirements
Google has officially updated its job posting guidelines and says if you violate those guidelines, your site can receive a manual action.
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The first steps of your SEO audit: Indexing issues
Even a magic SEO wand will not get a web page to rank if the page has not been indexed. Contributor Janet Driscoll Miller suggests that making sure web pages can be indexed is key during an SEO audit.
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Why do we overcomplicate link building?
Do we overcomplicate link building to make the job look glamorous? Contributor Julie Joyce thinks we might and suggests it’s only as hard as you make it.
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Study: Majority reject ads on smart speakers
Just under 40 percent said they were open to ads if they were “relevant.”
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Google confirms rolling out a broad core search algorithm update earlier this week
Google has confirmed rumors that a search algorithm update took place on Monday. Some sites may have seen their rankings improve, while others may have seen negative or zero change.
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Google expanding types of predictions they remove from autocomplete
The autocomplete search function saves 200 years of typing time every single day.
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Hreflang tags: How to serve correctly regionalized content
Contributor Marcus Miller gives us an overview of international and multilingual SEO and lists ways hreflang tags can be used to help search engines understand language and regional content variations.
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Voice agents and interfaces will require many new marketing strategies
Marketers are only now getting a glimpse of the many approaches that will be required for the many kinds of voice interactivity.
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Google Assistant sometimes uses AccuWeather when their weather service fails
When Google’s first party responses are not available, Google may ask if you want to use a third-party service.
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The 40-point SEO checklist for startups
Startups can’t afford to miss a SEO trick when it comes to launching a new site, says Contributor Pratik Dholakiya. Here’s a checklist to help keep you on track.
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Google’s mobile-first index has set sail. Are you on board? 5 SEO essentials
We’ve been hearing about the mobile-first index forever, and now it’s finally here. Contributor Jim Yu shares five ways webmasters can optimize their content and on-site technical elements to succeed in the new index.
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Google may issue manual actions over job schema on expired job listings
You’d better remove job listings from your website shortly after you fill those positions, or Google may penalize your website.
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Here’s how to use Twitter to dominate the Google search results
If you want to displace negative content or build a strong brand identity, Twitter can help, says Contributor Chris Silver Smith. Here are 10 ways to use tweets to dominate page one on Google.
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Want to target position 0? Here’s what you need to make that happen
Hey Google, how do you become the answer people hear on their voice assistants? Contributor Karen Bone explains how to make that happen by doing your homework on featured snippets.
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4 underutilized schema markup opportunities that impact SEO
Contributor Tony Edwards recommends taking advantage of little-used brand, image, app and person schema that indirectly help position a website for better rankings.
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Research: Google local algorithm uses 2:1 clustering formula
Study identifies Local Pack results distance pattern.
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4 hreflang tag errors Google corrects for you
Can we fix it? Yes we can! Do we need to? Contributor Patrick Stox says it may not be worth your time to fix hreflang tags since Google is probably fixing them for you.
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Chrome tests showing themed search suggestions based on Google search history
Chrome uses past Google searches to show a set of search suggestions about what you might be researching.
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New Google Search Console adds Search Appearance filters and more
You can now filter your Google Search Performance reports by Rich results, AMP non-rich results, AMP article, job listings, and job details
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