The power of podcasting: How to boost your reputation and search engine rankings
Podcasting is hot and a must-use SEO tactic, says contributor Sherry Bonelli. Here is Part 1 of a three-part series on how to use podcasts to boost your SEO and brand reputation.
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Proposed EU consumer rules to force ‘marketplaces’ to reveal ‘default ranking criteria’
Penalties will be stronger, and there will be an individual right of action.
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5 easy but smart SEO wins to boost content and link-building efforts
Don’t ignore the basic, everyday technical SEO issues that pop up when marketing a website, suggests contributor Jeremy Knauff. Take care of the fundamentals and you’ll see better SEO results.
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SEO Ranking factors panel: SMX West session recap
Contributor Eric Enge recaps the controversial takeaways and interesting marketing tips from the SEO Ranking Factors session at SMX West.
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Google: Using non-English URLs for non-English websites is fine
In Google’s latest SEO snippets video series, Google’s John Mueller talked about non-English URLs and SEO.
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Google News Initiative kicks off with Subscribe With Google, other efforts
Subscribers will see articles from their subscribed publications higher in the search results and be logged in to those publications across devices.
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Google stops showing zero search results for time, calculations & conversions
After only a week of experimenting with showing only a single answer, Google is putting that test on hold.
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Google Search Console updates visual reporting features
A look at what’s new in Google Search Console.
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AMP: Do or die? Session recap from SMX West
Contributor Christine Churchill sat in on one of the AMP sessions at SMX West and shares the detailed and contrasting perspectives the panelists plus one Google engineer have on using AMP.
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AMA with Google highlights: The core search algorithm update, mobile-first index status & more
From nofollow links to negative SEO, the core search algorithm and Google showing zero search results — catch up on what Google’s Nathan Johns had to say at SMX West.
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Stop! Think twice before using nofollow attributes on your website
Using page-level nofollow attributes? Just stop, says Contributor Patrick Stox. Instead, use nofollow on specific links if you have to use them at all.
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How using search opportunities can guide link-building content strategies
Why should you outline a link-building strategy before content is published? Contributor Andrew Dennis explains how smart research and planning boosts rankings and linking success.
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4 concrete ways to use images to build links
Every picture tells a story and also may help you build links. Contributor Pratik Dholakiya shares four solid ways to use images to attract links.
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Google search results page displays answer without any search results
Who needs the ten blue links when you have the answer? Google is hiding the organic listings from some search results.
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Voice search optimization
Contributor Dave Dives explains the many layers and aspects of Google Voice Search and how to optimize for it.
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Google confirms core search ranking algorithm update
Google acknowledged the suspected update but says there is nothing webmasters can do to fix their sites if they dropped in rankings.
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Getting results from your website means asking the right questions
Contributor Dianna Huff explains that blending website data, smart online and proven offline marketing tricks of the trade will generate new leads and sales inquiries for small businesses.
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Google tests rounded mobile search design without full Google logo
Google is yet again testing an even more curved design for its search results pages.
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7 marketing and promotion tactics to get your content discovered
Contributor Kristopher Jones outlines seven tried-and-true content promotion strategies that will drive traffic to your content and website.
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Is a 301 or 302 redirect best for SEO?
Confused on which redirect to use? Contributor Bryson Meunier breaks down the differences between 301 and 302 redirects and explains how Google and Bing view each when moving webpages.
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