The ultimate guide to bot herding and spider wrangling

In Part 1 of a three-part series, Columnist Stephan Spencer does a deep dive into bots, explaining what they are and why crawl budgets are important.

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What is GS1 SmartSearch Schema markup and why should e-commerce sites use it?

Contributor Tony Edward explains the new, more advanced schema markup for products called GS1 SmartSearch and how it helps listings gain visibility in the search results.

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German court: Google has no ‘duty to inspect’ websites for illegal content before displaying

The court held that Google can’t be held liable before being notified of a ‘clearly recognizable violation’ of individual rights.

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Law and reputation firms generate 21% of Right to Be Forgotten delistings, says Google

New report from Google digs into three years’ worth of data on removal requests and exposes the delisting criteria.

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Search outpaced social for referral traffic last year, driving 35% of site visits vs social’s 26% share of visits

According to a new referral traffic report from Shareaholic, 2017 was the first time since 2014 search owned a larger share of visits over social.

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Google Assistant to get multiple new languages, distribution and skills

The Assistant will soon speak 30 languages and be able to offer mobile carrier customer support.

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Auditing customer reviews for organic traffic growth without losing speed or attracting penalties

Looking for ways to beef up retailer product pages? Contributor Karen Bone points out five common areas of untapped value in your customer reviews that can drive organic traffic.

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