Google working to integrate AMP benefits into future open web standards
Standardization will allow sites to implement, and benefit from, AMP features without adopting the framework.
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Google amplifies musicians in Google search through the Google Posts platform
Google officially launches Google Posts to all musicians who have Knowledge Panel details in search.
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How to effectively report competitor spam
Contributor Kaspar Szymanski outlines reasons why submitting a spam report against a competitor practicing “blackhat SEO” can be another tool in your marketing arsenal.
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The ultimate guide to bot herding and spider wrangling
In Part 1 of a three-part series, Columnist Stephan Spencer does a deep dive into bots, explaining what they are and why crawl budgets are important.
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Bing has confirmed support for JSON-LD formatted Schema.org markup
Though not yet available in the toolset, buildout of verification support within Bing Webmaster Tools is in progress.
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Bing Entity Search API is now available
The API enables you to pull Bing Knowledge Graph information about people, places, things, and local businesses directly into your sites and apps.
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What is GS1 SmartSearch Schema markup and why should e-commerce sites use it?
Contributor Tony Edward explains the new, more advanced schema markup for products called GS1 SmartSearch and how it helps listings gain visibility in the search results.
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Study: 11 voice search ranking factors analyzed
Some of the findings confirm and some upend conventional wisdom.
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Multifaceted featured snippets begin rolling out in Google search results
Google updates the search results features with an expanded featured snippet targeting broad, nuanced queries
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Can you predict what the future holds for your inbound links?
Gazing into her crystal link building ball, columnist Julie Joyce says it’s hard to tell if your links will even be in place, much less be effective, in the future.
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An easy way to see if Google thinks your webpages are keyword relevant
Contributor Eric Enge shows us how to determine if a webpage is relevant for the keywords it targets and what do to when it falls flat.
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German court: Google has no ‘duty to inspect’ websites for illegal content before displaying
The court held that Google can’t be held liable before being notified of a ‘clearly recognizable violation’ of individual rights.
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Law and reputation firms generate 21% of Right to Be Forgotten delistings, says Google
New report from Google digs into three years’ worth of data on removal requests and exposes the delisting criteria.
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Google Word Coach, a fun word game in the search results
Google added a new feature to help non-English speakers expand their English-language vocabulary.
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Search outpaced social for referral traffic last year, driving 35% of site visits vs social’s 26% share of visits
According to a new referral traffic report from Shareaholic, 2017 was the first time since 2014 search owned a larger share of visits over social.
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Google Assistant to get multiple new languages, distribution and skills
The Assistant will soon speak 30 languages and be able to offer mobile carrier customer support.
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Auditing customer reviews for organic traffic growth without losing speed or attracting penalties
Looking for ways to beef up retailer product pages? Contributor Karen Bone points out five common areas of untapped value in your customer reviews that can drive organic traffic.
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