Google PageSpeed Insights now uses real data from Chrome browser users
Google has revamped their pagespeed tool to give more insights into how fast their pages really load.
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5 content distribution strategies for 2018
So, you’ve created tons of content, but you still aren’t gaining any traction. What gives? Columnist Sherry Bonelli explains how doing more with your existing content can help it reach its full potential.
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Best practices for qualifying your link opportunities
So, you’ve got a list of potential linking partners, but how do you qualify them? Columnist Ryan Shelley shares his process.
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Google announces solution to longstanding AMP cache URL display problem
Later this year, the Google AMP cache will finally display publisher URLs, instead of Google URLs in the search results.
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Google accidentally removes news publishers from Google News
It is expected that affected publishers will be reinstated by the end of the day.
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Google to roll out new Search Console features in coming weeks
After comprehensive beta user testing, Google begins release of the new Google Search Console reports to all verified users.
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What the development of visual search will mean for SEO
Columnist Kristopher Jones talks visual search — its current state, its implications for the future and strategies for SEOs looking to capitalize on this evolving technology.
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10 facts about rich results that all SEOs should know
Columnist John Lincoln provides a lesson in rich results 101 for those who are just getting started with them.
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18 link resolutions for 2018
Columnist Julie Joyce gives us her list of 18 link resolutions for a wonderful and link-worthy 2018.
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Do you have a shot at ranking for that phrase?
Ranking for a particular search query is no longer as simple as creating a targeted page and getting some links. Columnist Eric Enge shows why a deeper understanding of relevance is needed to know which keywords to target.
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New search quality raters guidelines for Google Assistant and voice search evaluations
Google has quality raters specifically for voice search-related search results. These raters look for information satisfaction, length, formulation and elocution.
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A year in review: Search Engine Land’s top 10 columns of 2017
We conclude our year-in-review series by calling out our most popular columns of 2017, which covered subjects ranging from technical SEO tips to local search updates and more.
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SMART goals for SEO
How can you set and achieve aggressive yet realistic SEO goals in 2018? Columnist Marcus Miller explains what SMART goals are and how to apply them to your SEO campaigns.
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Going organic: Our top SEO columns of 2017
Search engine optimization saw another exciting year as readers consumed content on everything from video optimization tips to research on the latest ranking factors.
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From algo to aggro: How SEOs really feel about Google algorithm updates
Algorithm updates got you down? You’re not alone. Columnist Jamie Pitman shares highlights from a BrightLocal survey seeking to understand the ways that algorithm updates impact SEO practitioners’ jobs.
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Google image search results tests new related searches box
Google is at it again, now testing a new way for searchers to expand their queries in image search on mobile.
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Unique international trends require a unique marketing approach
Trends and interests change from one market to another, so why do so many advertisers apply the same approach across markets? Columnist Brendan McGonigle shares Yandex’s top search trends of 2017.
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Embrace a product manager mindset to improve 2018 SEO KPIs
How can you improve your performance in the new year? Columnist Adam Dorfman recommends thinking more like a product manager, focusing on activities that provide measurable impact to your company’s most important goals.
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The enterprise business of SEO: Communicating to the C-suite
Columnist Jim Yu shares advice for how to effectively engage with the leaders of your organization and help them understand the value of organic search.
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Google tests ‘more results’ mobile search interface and new search refinement buttons
Google told us, “We constantly experiment with new search formats and experiences to deliver the best experience for our users.”
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