The holidays arrived early for local marketers
The holiday season has arrived early for locally focused marketers. Consider the developments that have occurred just in the past week: Google My Business API added new features, including the ability to manage your Google Posts. Facebook announced a n…
Investors anxious about Google traffic acquisition costs, which regulation could further increase
Mobile fees and new regulatory moves could bump Google’s revenue costs.
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Faster & smarter: Moving from manual to automated SEM campaign management
Automating SEM campaigns is a smart move, thanks to the benefits you reap from eliminating drudge work, but also from the reductions in potential execution errors. Google has consistently built new tools that help with automation, and has recently beef…
Danny Sullivan joins Google, leaves advisor role at Third Door Media
Search industry veteran journalist begins new role at Alphabet’s core business division on October 9
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All-new MarTech Today guide: Enterprise Digital Personalization Tools
With advances in artificial intelligence (AI), personalization has become more than a content or product recommendation. Marketers now provide adaptive mobile experiences and website background images that closely match the visitor’s profile, as well as customized page layouts based on visitor…
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Google extends olive branch to publishers, lays out new focus on subscriptions
The corporate-level commitment to subscription programs comes as executives acknowledge the challenges publishers have been facing.
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SEO ranking factors: What’s important, what’s not
This week, Google celebrated its 19th birthday. A lot has changed in nearly two decades. Rather than relying primarily on PageRank to evaluate the quality of web pages, Google now uses a whole array of techniques to suggest a wide range of content in r…
Search in Pics: Google balloon statues, a Fiat Polski car & massage chair
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google Polski Fiat car: Source: Instagram Google massage chair: Source:…
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